Reading has been noted as one of the primary habits of ultra-successful people, with magnates like Warren Buffett reading hundreds of pages each day and Bill Gates consuming numerous books each year.
Scientific evidence also points to reading as a way to significantly improve in terms of health and wellness factors such as mental acuity, stress levels, sleep quality, empathy, and positivity. Over the past year I’ve made it a habit of continual reading. Whether it be books on this list who I’ve come to love and admire or new books that I’ve gotten a sneak peak, each one will help you grow.
Pick up some great business books to ensure that 2018 starts correctly and stays successful. Here are 28 business books to add to your tablet or nightstand:
1. “Outside Insight: Navigating a World Drowning in Data,” by Jørn Lyseggen.
Conceptualized by author Jørn Lyseggen, who also serves as CEO of media intelligence company Meltwater, Outside Insight shifts company leaders’ focuses away from historical internal data and toward external information.
When leaders do this, they will become able to benchmark against the competition; make more strategic, forward-thinking decisions; and stay one step ahead of competitors in 2018.
2. “Hug Your Haters,” by Jay Baer.
“Hug Your Haters” by Jay Baer is the first-ever customer service book for modern times, bringing to life the realities of customer expectations in the social media era.
Baer wants to help readers move on from legacy forms of customer service like telephone and email and move into 2018 armed with methods for delivering on customer expectations — all in the public’s view online. The book also covers how to embrace complaints, turn bad news into great news, and transform haters into ambassadors for a brand.
3. “Superconnector: Stop Networking and Start Building Business Relationships That Matter,” by Scott Gerber and Ryan Paugh.
“Superconnector” is the next stage in the evolution of networking, thanks to changes shaped by social media and the idea of social capital. The “superconnector” set of habits is where networkers should focus their energies, as superconnecting is about truly understanding the power that comes from building certain relationships, including how putting certain people together amplifies success and leads to innovative solutions.
This book aims to move you beyond bad networking habits and toward a “profit mindset” that involves taking a different approach to connecting with others — in business and in life.
4. “Selling Vision,” by Lou Schachter and Rick Cheatham.
As part of the leadership team at BTS, a strategy firm that provides insights and intellect on the key behaviors that improve sales performance, the two authors use their experiences to build an alternative case for creating change. Their revolutionary selling methodology provides a new way to visualize and execute on major sales transformations.
These transformations happen by looking at the customers’ perspectives, including their buying patterns, and the perspectives of salespeople, identifying those moments that lead to success. Changing your sales processes in 2018 could result in a new growth dynamic that will help you exceed your new year’s targets.
5. “Option B: Facing Adversity, Building Resilience, and Finding Joy,” by Sheryl Sandberg and Adam Grant.
As the Amazon best book of April 2017 and a No. 1 New York Times bestseller, this book is by the Facebook COO and best-selling author of “Lean In.”
This time, Sandberg has returned with Wharton School psychologist and friend Grant to discuss how she persevered after the sudden loss of her husband. This compelling book offers stories and tips on managing and overcoming tragedy and hardship, and it’s excellent inspiration for surmounting any type of life hurdle, with numerous lessons that are applicable no matter what adversity you face.
6. “The Startup Hero’s Pledge,” by Tim Draper.
Billionaire investor, venture capitalist, and bitcoin aficionado Tim Draper has written a book and decided to release each chapter for free on Medium, making it accessible to all. His first chapter can be found here, as can the others he has published to date.
In the chapters Draper has released, he shares his thoughts on freedom, investment decisions, and his philosophical approach to work and life as an early backer of Skype and Baidu. These chapters are filled with great stories that deliver life lessons you can carry with you and apply the rest of your life. Can’t wait to see what’s coming in the next few chapters.
7. “Leading Through the Turn: How a Journey Mindset Can Help Leaders Find Success and Significance,” by Elise Mitchell.
Author Elise Mitchell returns with a new book that provides you with direction on how to become what she terms a “destination leader with a journey mindset.” To show you how to develop that mindset, she shares numerous lessons, stories, and interviews with successful leaders.
This is an excellent guide to speed how quickly you can achieve personal and professional goals and navigate through detours and barriers that show up on this journey. It’s inspirational and full of practical advice. Not only will you feel good reading it, but you’ll also gain strategies for approaching the coming year.
8. “Surviving the Tech Storm: Strategy in Times of Technological Uncertainty,” by Nicklas Bergman.
You may already feel just how fast technology is speeding ahead and may be concerned about how it will affect your future. Rather than worry, pick up this book from serial entrepreneur, technology speaker, and futurist Nicklas Bergman.
He offers a framework to help you understand why technology is causing uncertainty, how to look past the ambiguity and see the opportunities, and how to track the megatrends that will continue to change business.
Being prepared for what’s to come with technology will help hone your business strategy in 2018. The book provides a step-by-step approach to analyzing emerging technologies, assessing business implications, and adapting to a new and uncertain environment, potentially putting you ahead of others in your industry.
9. “Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing,” by Robert Glazer
If you think affiliate marketing is an old-school marketing strategy that no longer has merit, think again. Robert Glazer’s book on the subject draws on insights from all types of leaders and influencers in this field to illustrate why it is something you should consider adding in 2018 if it’s not already part of your marketing strategy. He also shares why performance partnerships should also be expanded and leveraged now and in the future. This is a must-read for anyone in the B2C industry who is struggling to grow revenue or who somehow thinks affiliate marketing is no longer relevant.
10. “They Ask, You Answer,” by Marcus Sheridan.
The new book by “web marketing guru” Marcus Sheridan, founder and president of The Sales Lion, “They Ask, You Answer,” was named the No. 1 marketing book to read in 2017 by Mashable. Launched in January 2017, the book has plenty of relevancy for 2018 and beyond.
The book relates the story of how Sheridan’s company, River Pools and Spas, used content marketing to rise from the brink of bankruptcy during the 2008 economic crisis. Sheridan’s success has turned him into a highly sought-after speaker and a trusted voice in digital marketing and sales. The book will help you get a complete picture on how to integrate marketing and sales for an effective content strategy.
Related: Need a Business Idea? Here are 55
11. “Reset: My Fight for Inclusion and Lasting Change,” by Ellen Pao.
This is a book that will inspire you — and infuriate you when you read what this author endured in the work environment. But the inspiring part is the action Pao took and the lessons she learned and has shared with readers.
Pao’s writing may even fire you up to contribute to the change that can happen when people start standing up and stop accepting decades-old malpractices. As a tech investor and former CEO of Reddit, Pao offers an insightful, compelling account that gives you a lot to think about for the coming year.
12. “The One Device: The Secret History of the iPhone,” by Brian Merchant.
This fascinating book on the Apple iPhone’s invention quickly became a national bestseller and was shortlisted for Financial Times’ Business Book of the Year Award. It relays the inside scoop on how the world’s most profitable product was invented, offering analytical insights into how you might approach your own product development strategy.
The author writes in the style of a fast-paced novel, with vivid details that help readers really understand how the iPhone was devised and launched. Although this smartphone is a common product today, it was one of the most disruptive products of its time and, years on, generates the same level of excitement with each new launch.
13. “Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity,” by Kim Scott.
For anyone with a team to lead, “Radical Candor” is an important book that helps put this role into serious perspective, especially for those who run virtual teams and don’t often see the talent. Scott provides examples related to experience leading teams at Google and Apple in order to illustrate how to care deeply for employees.
The book includes a new framework for how to be a better boss and colleague by offering better feedback, making sharper decisions, and more through both caring about people and challenging them directly. The practical suggestions and tips will yield positive change for you and your team.
14. “You Are a Badass at Making Money: Master the Mindset of Wealth,” by Jen Sincero.
This list is full of engaging, positive, and edgy books, and Sincero’s book might just top all of them in these areas. Her fun-to-navigate finance manifesto will challenge you to think differently about how to make money and to develop a mindset of wealth.
So many people want to do better with their personal finances or reach better financial decisions for their businesses, and most fail. But this book will make you address the mental obstacles standing between you and your desired income. It’s an easy read that you can leverage to start enacting real financial change.
Making resolutions to be more successful in 2018? This book will you the framework to achieve them.
15. “Peak Performance: Elevate Your Game, Avoid Burnout, and Thrive with the New Science of Success,” by Brad Stulberg and Steve Magness.
Sometimes, the best business books are those written by authors outside the business world who contribute other types of expertise to the conversation. This best book of 2017 is a case in point.
The authors use their experience in health, the outdoors, and athletic coaching and performance regimens to present an interesting perspective on dealing with burnout, offering tips on how to focus on productivity, happiness, and success for the rest of your life through physical and mental exercises. Read it to kick off 2018 with a new focus on peak performance.
16. “Barking Up the Wrong Tree: The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong,” by Eric Barker.
Based on his successful blog by the same title, Barker has created a must-read business book that will alter how you look at success, what it means, and how you know you have achieved it.
Barker calls on everything from Buddhist philosophy to Genghis Khan’s strategy to illustrate that there’s a different way to get real success and create the life you want. He even throws in some lessons from Spider-Man to drive his point home.
Related: Bill Gates’ 5 Favorite Books of 2014
17. “Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are,” by Seth Stephens-Davidowitz.
This New York Times bestseller includes a foreword by Steven Pinker, author of “The Better Angels of Our Nature.” In the book, Stephens-Davidowitz writes that your life and business are most likely consumed by data and you are not sure what to do with it all.
His findings provide new ways for us to look at ourselves as individuals and a society, and his thought-provoking insights may even inspire you to make definitive changes in the new year.
18. “Scale: The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life in Organisms, Cities, Economies, and Companies,” by Geoffrey West.
Here is another business book that reaches outside the industry and calls upon a physicist to offer his insights into the area of complexity science. Even though technology and globalization have contributed a lot to our society, both have also created significantly more complexity.
To provide some relief, West has illustrated where to see the simplicity in life. This new way of seeing everything and everyone provides a fresh outlook for the new year — which can help you keep working through what was previously perplexing.
19. “The Captain Class: The Hidden Force That Creates the World’s Greatest Teams,” by Sam Walker.
Either you lead teams, or you are on a team. Whatever the case, this book enhances how you develop, manage, or work on a team. Walker devised and applied a formula about teams that has been tested and has worked on teams all over the world, from Olympic teams and the NBA to the English Premier League.
In looking at team captains, Walker realized how successful teams worked and used that to devise a winning formula. The book shows how it works for all types of teams in different industries. You can leverage the insights here to become a captain — or you can identify those who fit that description so they can lead your company to greater success in 2018.
20. “The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World,” by Brad Stone.
If changing the world is a resolution on your list, then you might want to pick up this book over the holidays and start benchmarking what other companies have done to that end.
The book covers how these disruptive companies, from Uber to Airbnb, have changed the rules of business. The book’s inspiring and practical insights can help direct your own resolutions to contribute to the change happening in the world around you.
This was the book that inspired me to start Calendar. I was building just an ordinary tool till I read this book. After I delayed launch to build a true company that will change the world.
21. “Real Artists Don’t Starve: Timeless Strategies for Thriving in the New Creative Age,” by Jeff Goins.
This book is made for the freelancer or those considering moving into business for themselves. Originally, people thought you couldn’t make money from creative careers. However, creativity is now embraced and rewarded financially. Interestingly enough, the book uses artists of the past as examples. These successful icons never actually starved but instead were ruthless businesspeople.
Goins provides a number of strategies that those in the freelance economy can embrace, including to steal from your influencers, collaborate with others, and apprentice under a master.
22. “What To Do When Machines Do Everything: How to Get Ahead in a World of AI, Algorithms, Bots, and Big Data,” by Malcolm Frank, Paul Roehrig, and Ben Pring.
You may already be deep in thought about the impact of AI and machine learning and what it means for your role in the future of business. The authors are business and technology experts who understand what the next generation of the digital economy looks like.
The book moves past all the media “doom and gloom” about machines, AI, and robots and outlines tactical recommendations for strategic business models and pathways to get the most from the new technology.
23. “Learn Better: Mastering the Skills for Success in Life, Business, and School, or, How to Become an Expert in Just About Anything,” by Ulrich Boser.
Because you are reading this article as you are thinking about making certain improvements as the new year arrives, you’ll want to read this book to help you tackle the learning curves you hope to surmount in 2018.
So much of life has centered on one approach to learning that involves memorizing facts, dates, and details — but this approach isn’t working. Instead, better learning comes from simple techniques described in this book.
24. “Sensemaking: The Power of the Humanities in the Age of the Algorithm,” by Christian Madsbjerg.
In the age of data and technology, you may think humanity is slipping away. Maybe you resolve to stay firmly rooted in your own sense of humanity. This book should give you the resolve and proof that human intelligence is a must going forward, even when we’re surrounded by inhuman processes and platforms.
Numerous companies serve as case studies to provide a realistic basis for ensuring we each do our share — including how business leaders, entrepreneurs, and individuals can maintain our humanity among the group thinkers.
25. “Spark: How to Lead Yourself and Others to Greater Success,” by Angie Morgan, Courtney Lynch, Sean Lynch and Frederick W. Smith.
As military veterans, business consultants, and entrepreneurs, the four authors provide a comprehensive and multifaceted approach to finding success in business. One of the authors, Smith, is even the chairman and CEO of FedEx Corp.
Together, the authors offer seven key behaviors that define a leader and that provide a spark to generate greater success. These behaviors help you become the catalyst for change in your personal and professional life. The book even includes online resources for added value.
26. “The Knowledge Illusion: Why We Never Think Alone,” by Steven Sloman and Philip Fernbach.
Sloman and Fernbach illustrate how the human mind generates ignorance and delivers collective wisdom. The more we can learn about our minds from these authors, who also happen to be cognitive scientists, the better off we will be.
The authors’ insights can improve how we make decisions because they provide a basis to understand where perspectives come from and how we learn from one another. Sloman and Fernbach conclude that true genius comes from creating intelligence from what we collect from those around us. This new approach leads to potential new solutions to old problems in the near future.
27. “Hit Makers: The Science of Popularity in an Age of Distraction,” by Derek Thompson.
This is not about your own popularity but rather the viral nature of your brand and business that you want so desperately to increase. Thompson believes it’s important to understand the psychology that makes us tick as human beings and looks at everything — Etsy, Star Wars, The Weeknd, ESPN, impressionist art, and more — to make it as relevant as possible.
He proves that popularity is more a science than you think. Therefore, there is hope for you and your brand if you follow his timely advice.
28. “Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention,” by John Ruhlin.
Although released in 2016, this is still a must-read business book for now and for 2018. As part of a social focus and as a unique marketing ploy, gifting can provide many positive results. However, the author warns, there is a wrong way to go about giving gifts, and he uses numerous stories and points data to prove it.
If you plan on employing a gifting strategy in the coming year, you’ll want to check out this book’s practical advice.
So much to read, so much time.
Yes, this is a lot to read, but there’s time to cover all of these business books and more. That’s because you will make time. This is an investment in yourself and your business. As such, you generate a sizable return from the advice and knowledge from these pages and great minds.
Unilever Turns Up the Heat on Facebook & Google Over Tech’s ‘Unintended Consequences’
Unilever has issued a stern warning to digital platforms including Facebook, Google, and YouTube: do more to improve transparency and clean up the “swamp” of fake news, exploitative, and socially divisive content, or be cut off from its multi-billion dollar digital advertising budget.
CMO Keith Weed recently spoke at the Interactive Advertising Bureau’s annual leadership meeting held in Palm Desert, Calif. CNBC quotes him as saying, “We need to redefine what is responsible business in the digital age because for all of the good the tech companies are doing, there’s some unintended consequences that now need addressing.”
Two of the most important consequences being referred to include the threatening of safety of users, especially young children, and loss of trust by consumers and companies at large.
While it’s unlikely that Unilever will turn its back on the two largest digital platforms, Weed’s words matter because of the sheer amount of ad budget Unilever holds across its portfolio brands. MediaPost reports that in 2017, the company spent approximately $9.8 billion on marketing and advertising, a quarter of which went to digital.
Beyond the public denouncements, Unilever is also working with IBM to develop a blockchain with which the company can more effectively reduce ad fraud via a record of what media is purchased and how it is delivered.
A separate MediaPost article shares YouTube CEO Susan Wojcicki’s response to Weeds comments on Monday. In her own statement at Recode’s Code Media conference, she assured,
“We want to do the right set of things to build [Unilever’s] trust. They are building brands on YouTube, and we want to be sure that our brand is the right place to build their brand.”
Recent efforts we’ve seen in support of this include significant updates to its Creator Program policy. Further, in light of the recent Logan Paul controversy involving a video in which a suicide victim was filmed inside a Japanese forest, the company has suspended running ads on his channel, per Ad Age.
While brand safety is a concern on the minds of many marketers, Unilever’s public comments this week indicate that brands are viewing the issue with a much broader lens, and seriously questioning the role these platforms play in people’s everyday lives, beyond the world of advertising. In this important cultural moment, people are looking to brands and platforms to assume responsibility and be proactive to keep their spaces safe, trustworthy, and suitable for communities.
To further explore the overarching question of how technology, including digital platform giants, can be used to bring us closer together versus further apart, join us at SMWNYC April 24-27. Register today and save 20%.
Facebook’s Next Step in Building Community: $10M in Grants
Facebook has made several important announcements as of late the support its mission to create more “meaningful communities.” The latest? Investment in a newly announced Community Leadership program designed to support its community-building leaders through a variety of residency and fellowship opportunities that offer training, support, and funding.
Here’s how it will work: Facebook will name five “community leaders in residence” and provide up to $1 million each to fund their proposals, in addition to providing them with the opportunity to attend a customized leadership development training session.
Moreover, Facebook will select 100 individuals to join its fellowship program and receive up to $50,000 each for a “specific community initiative.” They’ll also participate in four in-person gatherings during which they will have the chance to meet and collaborate with other fellows.
Another key initiative in the works? Expanding Facebook’s “engineering team for community safety,” which is headquartered in London. In particular, the company hopes to double the number of employees focused on such efforts including detecting and stopping fake accounts, protecting people from harm (e.g harassment and scams), and making it easier to report content, by the end of 2018.
Further, Facebook outlined new tools for group admins, including page personalization options (e.g. color and the ability to pin announcements to the top of the page), the ability to create and share group rules; and more features to monitor Group Insights.
Outside of its Communities Summit, but along the theme of ensuring time on the platform is time well spent, the company also confirmed last week it was testing a downvote button that would allow users to provide feedback on comments in particular. The downvote button is being tested within a limited group of U.S. users for the time being.
This is not to be confused with a “dislike” button, but rather a more “lightweight way for people to provide a signal to Facebook that a comment is inappropriate, uncivil, or misleading”—this according to a Facebook spokesperson quoted in TechCrunch.
Here is what the button looks like in action:
As the screenshot depicts, the user will have the ability to select whether the post was found to be “offensive,” “misleading,” or “off topic,” the choices aimed to help guide Facebook’s course of action with respect to the particular piece of feedback.
Forbes adds that, the downvote option in its test mode only applies to public posts as opposed to Group posts or the Pages of public figures. It also doesn’t affect the ranking of the post and the number of downvotes a post gets won’t be publicly shared.
These initiatives by Facebook to reverse some of the negative perceptions of its role in society come at a critical time as brands and citizens alike are putting more and more pressure on the world’s leading tech platforms to course-correct their products for the safety of their users. Just this week, Unilever threatened to yank ad dollars from Facebook and Google due to the company’s growing dissatisfaction with their overall impact on society.
“We cannot have an environment where our consumers don’t trust what they see online,” stated Unilever CMO, Keith Weed, to the BBC.
Learn about Facebook’s increasingly complex role in society by joining SMWNYC April 24-27. The conference will offer multiple sessions designed to explore where brands and platforms fit into tech’s future in our world. Register today to secure your pass.
5 Ways Cryptocurrency Can Help Entrepreneurs in 2018
Cryptocurrency has revolutionized the way we transact value, invest our savings and raise capital with its decentralised digital cash system. Blockchain technology is a once-in-a-lifetime invention; never before in history have we been presented with such a breakthrough in financial technology. In 2018, entrepreneurs are well positioned to become early adopters of blockchain technology.
1. Raising capital
Cryptocurrency has disrupted the way early stage companies raise capital. With initial coin offerings, startups around the world can raise money quickly and cheaply from a wide pool of global investors. The valuation of a company is almost immediately reflected by the market, a process that has traditionally been challenging for early stage businesses. Shares are issued as tokens and tradable almost immediately, bringing large amounts of liquidity to the company.
This new approach to raising capital has changed the world and enabled the best technical talent to build their companies at high speed. In 2014, a teenager from Canada called Vitalik Buterin raised money for his startup, Ethereum, through an initial coin offering. He wanted to improve on Bitcoin’s blockchain and create a platform for people to build unstoppable applications. With just a whitepaper and a vision, he was able to successfully raise $18 million for his new blockchain, which was valued at over $100 billion as of January 2018.
2. Transacting value
Cryptocurrency enables us to transact value between peers without a centralized authority. It provides a cheaper, faster and more efficient alternative to traditional payment networks. As a company, accepting cryptocurrency payments is becoming increasingly efficient, saving on fees and bringing faster settlement. Soon, startups will no longer need to go through the long process of setting up a business bank account to receive and distribute funds. In 2014, Overstock.com became the first retailer to accept bitcoin, receiving over 800 orders worth $126,000 in bitcoin in the first 22 hours. It has since amassed a $403,000 portfolio of cryptocurrency.
3. Investing for the future
For entrepreneurs, cryptocurrency may be the investment opportunity of a lifetime. Never before in history have retail investors had investment access to high growth early stage companies. Traditionally, venture capital funds and private angel investors have held monopolies on access to investment in the world’s best technical talent. Cryptocurrency provides a gateway for anyone in the world to invest in the world’s most exciting technology, allowing retail investors to own a basket of high growth companies. For example, through the decentralized method of blockchain investment, teenager Erik Finnman was able to invest in Bitcoin in 2011, becoming a Bitcoin millionaire at age 18. These types of investment stories would not be possible with traditional private venture capital fundraising.
4. Developing on the blockchain
The blockchain offers powerful infrastructure for companies to run their technology and create entirely new business models in a trusted way without a centralized authority. Blockchain technology is already revolutionizing the way startups create value. The Ethereum platform allows companies to build unstoppable blockchain applications quickly and for free. One example of a company leveraging the Ethereum blockchain is OmiseGO, a payments company that is using blockchain to provide banking services for the world’s 2 billion unbanked population. Blockchain technology is a cost-efficient way of building decentralized applications that can scale to a global population.
5. Joining the blockchain community
The blockchain community offers access to some of the world’s best entrepreneurs, who are actively investing, advising and building upon the blockchain. Telegram, Facebook, WeChat, Slack and WhatsApp groups have proved popular in building communities of decentralized blockchain investors who can communicate with each other on a daily basis. Many large investments in early stage technology companies can be coordinated within minutes, a process that would traditionally take months in traditional venture capital. For example, in 2017, Brave’s Basic Attention Token sale sold out of its $35 million offering within 30 seconds. The blockchain community offers a strong sense of purpose with all members committed to a common goal of advancing blockchain technology to global adoption.
Cryptocurrency provides a platform for entrepreneurs to raise capital quickly, cheaply and efficiently. Entrepreneurs can transact value through the blockchain at high speed with limited setup costs and invest in high growth technology companies at an early stage. Platforms like Ethereum allow entrepreneurs to build decentralized applications to a global audience for free. The blockchain community offers access to some of the top entrepreneurs, engineers and investors in the world and in 2018, cryptocurrency will continue to provide a viable means for entrepreneurs to create value in the world.
7 Ways to Get Recruiters and Job Offers to Come to You
“You are your own brand, and you need to build that brand and promote it as much as possible. It is important that you start building your brand online, because this is where employers are going to be looking for potential employees,” suggests Dima Midon, an expert from TrafficBox. Use all of the online tools at your disposal, particularly LinkedIn, which is a professional network that allows you to really promote yourself as a professional, and someone who is an expert in your field. This is a great tool for job seekers. Make sure that you keep your profile up to date, especially when it comes to contact information, so when an employer searches you, they will be able to contact you if they are interested in learning more.
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