Considering how fast internet and wireless communication technologies advance, you would think that we’ve beaten cybercrime by now. Instead, the world continues to witness massive breaches after massive breaches that cost businesses and consumers trillions.
According to the Official 2017 Annual Cybercrime Report by the Herjavec Group, the cost of cybercrime is expected to reach $6 trillion annually by 2021 — that’s twice the recorded cost of $3 trillion in 2015. These estimations are based on the most recent year-over-year trends, growth in state-sponsored attacks and other historical cybercrime data.
When it comes to the actual incidences, the many, ugly forms of cybercrime came into full view — from “ransomware” to Distributed Denial of Service, or DDoS attacks.
Make no mistake, strides are being taken by the government and cyber security firms to combat these threats. As of now, there are many ways for you to avert most forms of cyber attacks. It’s just that some organizations, like the National Health Service in Britain, fail to observe even the most basic of security practices, including keeping their software applications up-to-date.
And that’s exactly where businesses and individual users can make a difference — by being vigilant and proactive in their cyber security.
The internet is basically filled to the brim with resources that can teach you how to protect against cyber attacks. Better yet, innovators in spaces like blockchain and machine learning also present new opportunities that could potentially put a stop on the never-ending war against cybercrime.
1. Preventing zero-day attacks.
The most dangerous form of cyber attack is the one that you don’t see coming.
It’s reasonable to assume that your business network is already protected by your very own security software. This typically includes an antivirus, anti-malware and a web application firewall. However, these layers of defense depend on software updates that contain threat definitions, which will then enable them to detect and eliminate infections.
A “zero-day attack” is an exploit executed by hackers before these patches are rolled out. For example, if a developer releases an app with an unknown security flaw, hackers can take advantage of this vulnerability before it’s even discovered.
Today, cyber security enterprises and organizations are looking at machine learning as the potential, long-term solution to zero-day attacks. One particular example is the system built by a team at Arizona State University that monitors websites on the “deep web” that markets security exploits as a service. Using machine learning, the researchers were able to capture an average of 305 high-priority threat warnings each week.
Machine learning and artificial intelligence are also known as the underlying technologies behind the Chronicle — a new cybersecurity company launched by Google X. Touted as a “digital immune system” by Google X chief Astro Teller, the platform presumably runs on a detection-based ecosystem that also utilizes the massive infrastructure of Alphabet, the parent company of Google.
Although the nitty-gritty of the Chronicle product is still unclear, the product is positioned as a proactive threat prevention, analysis and intelligence platform. These are the kind of functionalities that wouldn’t be possible without some form of machine learning as the backbone.
2. Self-sovereign identities.
The internet is easily one of the most important inventions in the last generation. It propelled us into the future and now permeates every single facet of modern life, including, but not limited to business, education, entertainment and communications.
But as people grow more connected, bigger pieces of their identity are stored online, thanks to businesses, online services and government entities that collect personal and financial information.
Inadvertently, this created opportunities for hackers to commit “identity theft,” which can incur huge losses to consumers. According to the 2017 Identity Fraud Study, consumers lost to the tune of $16 billion in identity fraud damages.
Some of the ways hackers can steal sensitive information is through phishing, website spoofing and card skimming. The most lucrative method, however, is to breach a central repository with a deep pool of identities. One example is the infamous Equifax data breach where over 145 million Americans had their personal information stolen.
With a self-sovereign identity, identity theft can be averted by granting the full control and possession of identities to their rightful owners. A blockchain system like Decentralized.id or DID, for example, allows users to store their personal information on a decentralized, public record. They can then access and verify their identity to avail services via their personal device.
For example, suppose you signed up for a subscription service. Traditionally, your account details will be stored in the company’s own database, leaving you with only your login credentials for access.
A self-sovereign identity, however, is stored in an immutable blockchain that you can access and verify through your own device. It can be a driver’s license, bank account or online account information. Once stored and encrypted in a blockchain, platforms like DID allow you to manage your IDs and use them for various transactions, like logging on to web services or making purchases.
3. DDoS mitigation.
Finally, DDoS attacks are the most common form of cyber attack, and they still present a big problem to businesses in 2018.
The 2017 Worldwide DDoS Attacks & Cyber Insights Report indicates that businesses lose up to $2.5 million per DDoS attack. Apart from revenue losses, it can create a window for further breaches, such as data leaks and malware infections. And as a result, it may also cause irreversible damage to the company’s reputation.
A DDoS attack works by flooding an online service with traffic using a network of computers infected with Trojans, also known as “botnets.” This would consume most, if not all, of the available bandwidth that the server can support, thus, denying access to real users.
Due to their compounding effects, DDoS-as-a-service providers see up to 95 percent in profits in deep web markets, according to Kaspersky Labs. Fortunately, these attacks can now be easily fended off with DDoS protection services like Cloudflare. There are also web hosting services that feature network-level flood protection, screening and blocking traffic from suspicious sources.
Ultimately, all it takes is a proactive approach towards cyber security. Throughout the war against cybercrime, there never really was a shortage of security tools that can respond and repair the damage done by cyber-attacks. But with the technologies mentioned above, you can assume a proactive stance and take the battle to the hackers.
Unilever Turns Up the Heat on Facebook & Google Over Tech’s ‘Unintended Consequences’
Unilever has issued a stern warning to digital platforms including Facebook, Google, and YouTube: do more to improve transparency and clean up the “swamp” of fake news, exploitative, and socially divisive content, or be cut off from its multi-billion dollar digital advertising budget.
CMO Keith Weed recently spoke at the Interactive Advertising Bureau’s annual leadership meeting held in Palm Desert, Calif. CNBC quotes him as saying, “We need to redefine what is responsible business in the digital age because for all of the good the tech companies are doing, there’s some unintended consequences that now need addressing.”
Two of the most important consequences being referred to include the threatening of safety of users, especially young children, and loss of trust by consumers and companies at large.
While it’s unlikely that Unilever will turn its back on the two largest digital platforms, Weed’s words matter because of the sheer amount of ad budget Unilever holds across its portfolio brands. MediaPost reports that in 2017, the company spent approximately $9.8 billion on marketing and advertising, a quarter of which went to digital.
Beyond the public denouncements, Unilever is also working with IBM to develop a blockchain with which the company can more effectively reduce ad fraud via a record of what media is purchased and how it is delivered.
A separate MediaPost article shares YouTube CEO Susan Wojcicki’s response to Weeds comments on Monday. In her own statement at Recode’s Code Media conference, she assured,
“We want to do the right set of things to build [Unilever’s] trust. They are building brands on YouTube, and we want to be sure that our brand is the right place to build their brand.”
Recent efforts we’ve seen in support of this include significant updates to its Creator Program policy. Further, in light of the recent Logan Paul controversy involving a video in which a suicide victim was filmed inside a Japanese forest, the company has suspended running ads on his channel, per Ad Age.
While brand safety is a concern on the minds of many marketers, Unilever’s public comments this week indicate that brands are viewing the issue with a much broader lens, and seriously questioning the role these platforms play in people’s everyday lives, beyond the world of advertising. In this important cultural moment, people are looking to brands and platforms to assume responsibility and be proactive to keep their spaces safe, trustworthy, and suitable for communities.
To further explore the overarching question of how technology, including digital platform giants, can be used to bring us closer together versus further apart, join us at SMWNYC April 24-27. Register today and save 20%.
Facebook’s Next Step in Building Community: $10M in Grants
Facebook has made several important announcements as of late the support its mission to create more “meaningful communities.” The latest? Investment in a newly announced Community Leadership program designed to support its community-building leaders through a variety of residency and fellowship opportunities that offer training, support, and funding.
Here’s how it will work: Facebook will name five “community leaders in residence” and provide up to $1 million each to fund their proposals, in addition to providing them with the opportunity to attend a customized leadership development training session.
Moreover, Facebook will select 100 individuals to join its fellowship program and receive up to $50,000 each for a “specific community initiative.” They’ll also participate in four in-person gatherings during which they will have the chance to meet and collaborate with other fellows.
Another key initiative in the works? Expanding Facebook’s “engineering team for community safety,” which is headquartered in London. In particular, the company hopes to double the number of employees focused on such efforts including detecting and stopping fake accounts, protecting people from harm (e.g harassment and scams), and making it easier to report content, by the end of 2018.
Further, Facebook outlined new tools for group admins, including page personalization options (e.g. color and the ability to pin announcements to the top of the page), the ability to create and share group rules; and more features to monitor Group Insights.
Outside of its Communities Summit, but along the theme of ensuring time on the platform is time well spent, the company also confirmed last week it was testing a downvote button that would allow users to provide feedback on comments in particular. The downvote button is being tested within a limited group of U.S. users for the time being.
This is not to be confused with a “dislike” button, but rather a more “lightweight way for people to provide a signal to Facebook that a comment is inappropriate, uncivil, or misleading”—this according to a Facebook spokesperson quoted in TechCrunch.
Here is what the button looks like in action:
As the screenshot depicts, the user will have the ability to select whether the post was found to be “offensive,” “misleading,” or “off topic,” the choices aimed to help guide Facebook’s course of action with respect to the particular piece of feedback.
Forbes adds that, the downvote option in its test mode only applies to public posts as opposed to Group posts or the Pages of public figures. It also doesn’t affect the ranking of the post and the number of downvotes a post gets won’t be publicly shared.
These initiatives by Facebook to reverse some of the negative perceptions of its role in society come at a critical time as brands and citizens alike are putting more and more pressure on the world’s leading tech platforms to course-correct their products for the safety of their users. Just this week, Unilever threatened to yank ad dollars from Facebook and Google due to the company’s growing dissatisfaction with their overall impact on society.
“We cannot have an environment where our consumers don’t trust what they see online,” stated Unilever CMO, Keith Weed, to the BBC.
Learn about Facebook’s increasingly complex role in society by joining SMWNYC April 24-27. The conference will offer multiple sessions designed to explore where brands and platforms fit into tech’s future in our world. Register today to secure your pass.
5 Ways Cryptocurrency Can Help Entrepreneurs in 2018
Cryptocurrency has revolutionized the way we transact value, invest our savings and raise capital with its decentralised digital cash system. Blockchain technology is a once-in-a-lifetime invention; never before in history have we been presented with such a breakthrough in financial technology. In 2018, entrepreneurs are well positioned to become early adopters of blockchain technology.
1. Raising capital
Cryptocurrency has disrupted the way early stage companies raise capital. With initial coin offerings, startups around the world can raise money quickly and cheaply from a wide pool of global investors. The valuation of a company is almost immediately reflected by the market, a process that has traditionally been challenging for early stage businesses. Shares are issued as tokens and tradable almost immediately, bringing large amounts of liquidity to the company.
This new approach to raising capital has changed the world and enabled the best technical talent to build their companies at high speed. In 2014, a teenager from Canada called Vitalik Buterin raised money for his startup, Ethereum, through an initial coin offering. He wanted to improve on Bitcoin’s blockchain and create a platform for people to build unstoppable applications. With just a whitepaper and a vision, he was able to successfully raise $18 million for his new blockchain, which was valued at over $100 billion as of January 2018.
2. Transacting value
Cryptocurrency enables us to transact value between peers without a centralized authority. It provides a cheaper, faster and more efficient alternative to traditional payment networks. As a company, accepting cryptocurrency payments is becoming increasingly efficient, saving on fees and bringing faster settlement. Soon, startups will no longer need to go through the long process of setting up a business bank account to receive and distribute funds. In 2014, Overstock.com became the first retailer to accept bitcoin, receiving over 800 orders worth $126,000 in bitcoin in the first 22 hours. It has since amassed a $403,000 portfolio of cryptocurrency.
3. Investing for the future
For entrepreneurs, cryptocurrency may be the investment opportunity of a lifetime. Never before in history have retail investors had investment access to high growth early stage companies. Traditionally, venture capital funds and private angel investors have held monopolies on access to investment in the world’s best technical talent. Cryptocurrency provides a gateway for anyone in the world to invest in the world’s most exciting technology, allowing retail investors to own a basket of high growth companies. For example, through the decentralized method of blockchain investment, teenager Erik Finnman was able to invest in Bitcoin in 2011, becoming a Bitcoin millionaire at age 18. These types of investment stories would not be possible with traditional private venture capital fundraising.
4. Developing on the blockchain
The blockchain offers powerful infrastructure for companies to run their technology and create entirely new business models in a trusted way without a centralized authority. Blockchain technology is already revolutionizing the way startups create value. The Ethereum platform allows companies to build unstoppable blockchain applications quickly and for free. One example of a company leveraging the Ethereum blockchain is OmiseGO, a payments company that is using blockchain to provide banking services for the world’s 2 billion unbanked population. Blockchain technology is a cost-efficient way of building decentralized applications that can scale to a global population.
5. Joining the blockchain community
The blockchain community offers access to some of the world’s best entrepreneurs, who are actively investing, advising and building upon the blockchain. Telegram, Facebook, WeChat, Slack and WhatsApp groups have proved popular in building communities of decentralized blockchain investors who can communicate with each other on a daily basis. Many large investments in early stage technology companies can be coordinated within minutes, a process that would traditionally take months in traditional venture capital. For example, in 2017, Brave’s Basic Attention Token sale sold out of its $35 million offering within 30 seconds. The blockchain community offers a strong sense of purpose with all members committed to a common goal of advancing blockchain technology to global adoption.
Cryptocurrency provides a platform for entrepreneurs to raise capital quickly, cheaply and efficiently. Entrepreneurs can transact value through the blockchain at high speed with limited setup costs and invest in high growth technology companies at an early stage. Platforms like Ethereum allow entrepreneurs to build decentralized applications to a global audience for free. The blockchain community offers access to some of the top entrepreneurs, engineers and investors in the world and in 2018, cryptocurrency will continue to provide a viable means for entrepreneurs to create value in the world.
7 Ways to Get Recruiters and Job Offers to Come to You
“You are your own brand, and you need to build that brand and promote it as much as possible. It is important that you start building your brand online, because this is where employers are going to be looking for potential employees,” suggests Dima Midon, an expert from TrafficBox. Use all of the online tools at your disposal, particularly LinkedIn, which is a professional network that allows you to really promote yourself as a professional, and someone who is an expert in your field. This is a great tool for job seekers. Make sure that you keep your profile up to date, especially when it comes to contact information, so when an employer searches you, they will be able to contact you if they are interested in learning more.
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