It’s go-time! Pass sales for SMWLA, held at The Broad Stage in Santa Monica from June 12-14, are now on sale. Register by this Friday, January 12th at 6 p.m. PST to save $400 on your full-conference pass.
As an SMWLA attendee, you’ll:
Hear from speakers representing a diverse range of perspectives
Covering topic categories such as brand strategy, creative, digital platforms, innovation, and more, our initial round of speakers for this year’s LA program includes Dea Lawrence, Chief Marketing Officer, Variety; Marcus Collins, Head of Social Engagement, Doner; Jean Freeman, Principal & CEO, Zambezi; Lars Bastholm, Chief Creative Officer, The Exploratory at Google; Josh Rose Executive Creative Director, Mediaco, Weber Shandwick and Bing Chen, Creator, Entrepreneur, Investor (formerly YouTube/Google).
Additional speaker announcements will be made in the coming weeks.
Participate in dozens of actionable sessions
SMWLA will feature three days of programming, with ample time for networking and exploring the latest digital tools and technologies. Through workshops, exclusive interviews, and engaging panels, we’ll arm you with the insights and knowledge you need to take action in 2018.
Get inspired by our 2018 global theme
“Closer” explores the ongoing tension between community and individualism. Within this theme, we’ll discuss where brands, platforms, and consumers fit into this world and how we can use technology as a driving force for good, while still meeting our business objectives.
Bookmark June 12-14 on your calendar now, and secure your passes by January 12 to take advantage of the 50% off early bird discount.
P.S. Have dreams of gracing the stage at SMWLA in June? Our Call for Speakers is open through March 2. Submissions will be reviewed on a rolling basis, so get your pitches in early.
10 Reasons to Register for Social Media Week LA 2018
With Social Media Week LA fast-approaching, there’s still time to save 20% on your pass if you register by this Friday, April 13. Join us in Santa Monica June 10-12 to see these 10 sessions and many more to be announced in the coming weeks.
From Fake Friends to Flaming: A #NoFilter Discussion on the State of Cyberbullying
Axe’s Global VP, Rik Strubel, leads a candid discussion on the state of cyberbullying and shares how brands, consumers, and social platforms can support a new definition of masculinity. Alongside panelists from Promundo and Ditch the Label, Strubel will explore the experiences of cyberbullying through the male lens and how it plays into the notion of “toxic masculinity” and the related psychological and societal effects this causes.
Beats & Brands: Why Music is Driving the Cultural Conversation
Hear from Genius’ VP of Partnerships, Jonathan Homan, and Head of Artist Relations, Rob Markman, as they share how brands can leverage music to enter the cultural conversation. Together, they’ll underscore how artists are increasingly take on the role of arbiter of culture, in which they are amassing a great deal of influence in driving our music conversation and trends that make up what we otherwise refer to as mass culture.
Why Every Brand Needs a More Immersive Visual Language
Successful companies will have to expand their concept of visual brand identity in order to reach audiences and remain relevant in 2018 and beyond. Ogilvy will show you how in this session led by EVP and Group Director, Amy Call, and Digital Strategist, Jennifer Chapski.
Key learning opportunities will center around the importance of being short and concise with visual communication efforts and how more developments in immersive visual identity will influence traditional notions of brand guidelines. Further, attendees will pocket best practices for ensuring your visual identity aligns with your brand and what actions to take if your strategy backfires.
Influencer Unfiltered: Sounding Off on the Future of Brand-Creator Relationships
What do successful influencer marketing campaigns have in common? Our panel of talent agents, creators, and brand experts from Tubefilter, the Garber Firm, and Casting Influence, offer tips for getting the relationship right.
In particular, they’ll walk through pressing issues such as changing FTC guidelines, how platforms and their ever-changing algorithms are bringing complexity to the table, and ways to incorporate key tips, tricks, and characteristics to ensure successful brand-partnership relationships.
Building the Agency of the Future: Fireside Chat with Jean Freeman, CEO, Zambezi
Ad agencies are under immense pressure to consistently deliver breakthrough work. In this session, Zambezi CEO, Jean Freeman, shares her POV on how to stay ahead. Joined by Adweek’s Terry Stanley, this fireside chat will explore how ad agencies are rising to the occasion to tap into new ways to deliver breakthrough content and remain a step ahead of their competitors.
Freeman will also discuss how her agency is winning at the so-called brand-building creative game as well as share insights surrounding the company’s leveraging diversity and inclusion initiatives including Zambezi X.
The Future of Customer Service: Executing Seamless Experiences in the Era of Social Media & Artificial Intelligence
Today’s consumers expect instant service and immediate results, and given this, brands need to shift their approach to customer service. We’ll show you how in this session featuring Josh March, Co-Founder and CEO of Conversocial.
Attendees will come away understanding the reasons why AI can be helpful when it comes to managing volume and scale, as well as promoting a more diverse set of digital experiences for customers. Speakers will also help you understand how to keep pace with rising customer expectations and why this is critical in ascertaining brand loyalty.
For the Culture: Exploring the Unwritten Rules Which Drive Creativity and Commerce
How can creativity be used as a catalyst for commerce? Doner’s Marcus Collins breaks down the unwritten rules of how and when brands should participate in culture in this panel. In doing so, Collins will also explore topics surrounding the overarching questions such as how cultural relevance translates to commerce today, and what exactly is technology’s influence in fueling culture currency movement.
Chatbots: Balancing Meaningful Interaction with Legal & Ethical Challenges
What are the legal and ethical considerations when it comes to chatbots? Our expert panel, featuring reps from Hulu and Kurnit Klein & Selz, will spell out what marketers should know before diving in.
Key takeaways from the session will include ways to leverage data to create effective chatbot marketing campaigns, how to apply “old” privacy and marketing laws to today’s campaigns, which platform guidelines your brand should note, and how you can avoid implicit bias when working with bots.
Fly on the Wall: The Art of Social Listening
In this session, learn all about the “Art of Social Listening” with 180LA’s Shelina Taki. You’ll get an inside look at how the agency used consumer insights to drive a successful campaign, “We Get It,” for Postmates the results of which underscored the notion that it isn’t all about statistics. This session will explore how surfacing insights into consumers’ daily behaviors can lead to breakthrough creative marketing.
The Design of Everyday Brands
POSSIBLE’s SVP of Emerging Services, Justin Marshall, teaches you how design thinking can be applied to brands, emphasizing ways you can shape your business to meet the needs of the consumers you want. His presentation will educate attendees on how to adopt an experience thinking versus a channel-oriented mindset.
Like what you see? Join us at SMWLA, June 10-12 at the Broad Stage in Santa Monica. Be sure to register by April 13 to save 20% on your pass.
Swipe Right: Tinder’s Head of Marketing Joins SMWLA Lineup
Rosette Pambakian, Head of Marketing & Communications at Tinder and Joel Fory, Founder & CEO of VSCO have joined the SMWLA lineup.
We’ve just added new speakers to the 9th annual Social Media Week LA conference lineup, which takes place June 12-14 at The Eli & Edythe Broad Stage in Santa Monica.
Rosette Pambakian, VP, Head of Marketing & Communications at Tinder joins us to provide insight into how the global company—which today drives 1.6 billion swipes every day—has evolved its brand positioning amid massive growth, all while staying true to the core mission of bringing people together.
We’ll also hear from Joel Flory, CEO & Co-Founder of the pioneering visual content platform, VSCO. Flory will discuss how VSCO is building a next-generation sharing platform that focuses on quality over quantity and empowers users to create honestly, without a reliance on likes and comments.
Don’t miss these speakers and more at SMWLA 2018:
- Dea Lawrence, Chief Marketing Officer, Variety
- Jean Freeman, Principal & CEO, Zambezi
- Lars Bastholm, Chief Creative Officer, The Exploratory at Google
- Marcus Collins, Head of Social Engagement, Doner
- Josh Rose, Executive Creative Director, Mediaco (Weber Shandwick)
- Bing Chen, Creator, Entrepreneur, Investor (formerly YouTube/Google)
- T.L. Stanley, Senior Contributor, Adweek
Think you have what it takes to present at SMWLA? Our call for speakers closes in one month. Submit your pitches here.
Here’s Your Chance To Take The Stage At SMWLA
Calling all speakers and thought leaders: We’ve opened our call for submissions for SMWLA 2018, to be held June 12-14 at The Broad Stage in Santa Monica. Last year’s event featured speakers from National Geographic, BuzzFeed, Bitly, Tastemade and more.
The deadline is March 2, but we encourage you to apply as early as possible, as we accept pitches on a rolling basis.
Looking to get a leg up on the competition? Psssst: Here are some insider tips to increase your chances of being selected.
Get to know our global theme
Our global theme, “Closer,” serves the foundation of all of Social Media Week’s events in 2018. At each of our conferences, LA included, we’ll be delving the ways in which technology has intensified the conflict between community and individualism—and exploring what this means for brands, consumers, and society at-large.
Skim our blog post and align your pitch with some of the topics we’ve highlighted as priorities for our upcoming conferences.
Please put our audience first
We’re sure the brands and companies you work for are great, but make sure your pitch focuses on why the audience will care. What are the actionable best practices that they can glean from your case study? How will you inspire them to think differently about their approach? What is uniquely valuable about your content?
Review your pitch from the perspective of an attendee. Would you attend the session? Let that be your litmus test.
Keep it focused
Have a great presentation on “The Future of Social Media?” That’s all well and good, but that’s not going to cut it at SMWLA. Think about what you or your company is uniquely qualified to speak about and focus your talk around that topic.
Start with a single challenge and build a story from there. We’ll be prioritizing streamlined, straightforward session pitches that clearly address a single topic.
Roll with a VIP
If you’re an agency, consider inviting a senior brand partner to join you on stage. If you’re an influencer platform, incorporate insights from a prominent creator or two. You get the idea.
While solo and dual sessions generally perform best, we’re always open to pitches that involve interesting perspectives from outside the marketing world. (For example, at last year’s SMWLA conference, Kelly Osbourne delivered our closing fireside chat.)
Want even more pointers? Additional guidelines, including short clips containing best practices from previous SMW conference sessions, can be viewed here.
Once you submit, don’t forget to secure your badge to join us in Los Angeles from June 12-14. Early bird passes go on sale Jan. 9.
Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.
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