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3 Things You Can Expect From SMWLA (And How to Save 50% On Your Pass)

Social Media Week




It’s go-time! Pass sales for SMWLA, held at The Broad Stage in Santa Monica from June 12-14, are now on sale. Register by this Friday, January 12th at 6 p.m. PST to save $400 on your full-conference pass.

As an SMWLA attendee, you’ll:

Hear from speakers representing a diverse range of perspectives

Covering topic categories such as brand strategy, creative, digital platforms, innovation, and more, our initial round of speakers for this year’s LA program includes Dea Lawrence, Chief Marketing Officer, Variety; Marcus Collins, Head of Social Engagement, Doner; Jean Freeman, Principal & CEO, Zambezi; Lars Bastholm, Chief Creative Officer, The Exploratory at Google; Josh Rose Executive Creative Director, Mediaco, Weber Shandwick and Bing Chen, Creator, Entrepreneur, Investor (formerly YouTube/Google).

Additional speaker announcements will be made in the coming weeks.

Participate in dozens of actionable sessions

SMWLA will feature three days of programming, with ample time for networking and exploring the latest digital tools and technologies. Through workshops, exclusive interviews, and engaging panels, we’ll arm you with the insights and knowledge you need to take action in 2018.

Get inspired by our 2018 global theme

Closer” explores the ongoing tension between community and individualism. Within this theme, we’ll discuss where brands, platforms, and consumers fit into this world and how we can use technology as a driving force for good, while still meeting our business objectives.

Bookmark June 12-14 on your calendar now, and secure your passes by January 12 to take advantage of the 50% off early bird discount.

P.S. Have dreams of gracing the stage at SMWLA in June? Our Call for Speakers is open through March 2. Submissions will be reviewed on a rolling basis, so get your pitches in early.

Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world.


"Los Angeles"

Here’s Your Chance To Take The Stage At SMWLA

Social Media Week




Calling all speakers and thought leaders: We’ve opened our call for submissions for SMWLA 2018, to be held June 12-14 at The Broad Stage in Santa Monica. Last year’s event featured speakers from National Geographic, BuzzFeed, Bitly, Tastemade and more.

The deadline is March 2, but we encourage you to apply as early as possible, as we accept pitches on a rolling basis.

Looking to get a leg up on the competition? Psssst: Here are some insider tips to increase your chances of being selected.

Get to know our global theme

Our global theme, “Closer,” serves the foundation of all of Social Media Week’s events in 2018. At each of our conferences, LA included, we’ll be delving the ways in which technology has intensified the conflict between community and individualism—and exploring what this means for brands, consumers, and society at-large.

Skim our blog post and align your pitch with some of the topics we’ve highlighted as priorities for our upcoming conferences.

Please put our audience first

We’re sure the brands and companies you work for are great, but make sure your pitch focuses on why the audience will care. What are the actionable best practices that they can glean from your case study? How will you inspire them to think differently about their approach? What is uniquely valuable about your content?

Review your pitch from the perspective of an attendee. Would you attend the session? Let that be your litmus test.

Keep it focused

Have a great presentation on “The Future of Social Media?” That’s all well and good, but that’s not going to cut it at SMWLA. Think about what you or your company is uniquely qualified to speak about and focus your talk around that topic.

Start with a single challenge and build a story from there. We’ll be prioritizing streamlined, straightforward session pitches that clearly address a single topic.

Roll with a VIP

If you’re an agency, consider inviting a senior brand partner to join you on stage. If you’re an influencer platform, incorporate insights from a prominent creator or two. You get the idea.

While solo and dual sessions generally perform best, we’re always open to pitches that involve interesting perspectives from outside the marketing world. (For example, at last year’s SMWLA conference, Kelly Osbourne delivered our closing fireside chat.)

Want even more pointers? Additional guidelines, including short clips containing best practices from previous SMW conference sessions, can be viewed here.

Once you submit, don’t forget to secure your badge to join us in Los Angeles from June 12-14. Early bird passes go on sale Jan. 9.

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

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