This post was originally published in 2016 and has been updated with the latest ideal image sizes for the various social media platforms, as of August 2017.
You’ve got all the great tools to create engaging images for social media. You know what the brain loves about visuals and how to build something beautiful to drive engagement. You’re all set to make something great!
One last thing: How exactly should your image look so it fits in the News Feed, timeline or stream?
There’s so much to consider in creating great images for social media — for me, the size and shape tend to get locked in before I even realize what’s happened. Yet the size and shape — the height, width and orientation — are the elements that most influence how an image will appear in a social media stream.
Fortunately, there are some answers out there on how to create ideal images that show up consistently great in your audience’s timelines. We’ve collected all the answers here, along with our favorite two templates to fit any network.
Ideal image sizes for social media
Image sizes are a huge topic to cover.
There are ideal image sizes for cover photos and profile pictures, Facebook ads and Twitter cards. Several in-depth blog posts have tackled an overview of what’s best in all these many different spots. Here is one of my favorites:
Most of the major social media channels like Facebook and Twitter now give you added control over how your profile picture and cover photo look. You get some really neat tools to resize and scale these pictures until they’re pixel perfect.
Here’s the process for a Facebook cover photo, for example.
For ideal sizes on cover photos and profile pictures, I’d highly recommend the site mentioned above. It has got it all covered.
The best sizes for sharing images on social media
We’ve long been interested in the impact of social media images for engagement, retweets, clicks and more. We found that tweets with images receive 150 percent more retweets than those without.
One of the big questions for me is how you get an engaging image to look its best when it’s in a stream, timeline or News Feed?
What’s the best — and maybe even the easiest — way to go about it?
In general, here are the best sizes for sharing images on social media.
Facebook — 1,200 x 628
Twitter — 1,024 x 576
Instagram — 1,080 x 1,080
LinkedIn — 552 x 368
Pinterest — 600 x 900
Google+ — 800 x 320
Our two favorite image size templates that cover most networks
In experimenting with the fastest, easiest way to create images we know will work well in social media feeds, we came across a couple of image sizes that became our go-tos: one size for horizontal (landscape) images and one for vertical (portrait) images.
- Horizontal (landscape) — 1,024 x 512
- Vertical (portrait) — 800 x 1,200
One of the simplest ways we’ve found for creating the 1,024 x 512-pixel images is to use Pablo. You can create an image in under 30 seconds and share directly to Twitter, Facebook and Buffer.
We use the horizontal size for sharing to Facebook, Twitter, LinkedIn and Google+.
We use the vertical size for sharing to Pinterest.
(We have also recently been experimenting with square images — 1024 pixels wide by 1024 pixels tall.)
The horizontal size isn’t quite spot on. But that’s alright because, as you’ll read below, most platforms now adjust the height of the images accordingly without cropping the images. Even when they do crop, we’ve found that it’s close enough where no important bits get cropped.
Ideal image sizes for Facebook posts
Sharing images to Facebook
The orientation of your image — whether it’s horizontal (landscape), vertical (portrait) or square — will determine which dimensions Facebook uses to show your image.
If you upload a square image to share, it will be 476 pixels square. This’ll be the case no matter what size square you upload, be it an 800 x 800 image or a 400 x 400 image (the smaller images might appear a bit blurry when they are sized up to 476 pixels square).
If you upload a horizontal (landscape) image, it will be scaled to 476 pixels wide and the height will be adjusted accordingly.
If you upload a vertical (portrait) image, it will be scaled to 476 pixels wide and the height will be adjusted accordingly but to a maximum of 714 pixels tall. Facebook will crop away the bottom of the image beyond the 714 pixels.
If you plan on sharing multiple images in the same Facebook post, there are some great insights at Have Camera Will Travel that cover all the various options that ensue here.
Sharing links to Facebook (and the images that come with them)
If you share a link to Facebook, the image associated with the link can be displayed in a number of ways. Again, all depends on the image size (pixel width and height) and shape (orientation).
Images previews for shared links are scaled to fill a box of 476 pixels wide by 249 pixels tall.
When choosing an image to go along with a link, Facebook looks at the Open Graph tags for a page, specifically the og:image tag, which specifies the image that Facebook should use when sharing in the News Feed.
You can add the og:image tag manually into the section on every page of your website, or you can try out a plugin like Yoast SEO for WordPress, which handles the code and implementation for you. (We’re big fans of the Yoast plugin for the Buffer blog.)
If you are creating an image to be used in the og:image tag for your link, keep in mind that anything outside of 476 x 249 pixels will be cropped from the top and bottom in order to fit.
Additionally, if the link you share does not have the proper og:image tags installed or the image in the tag is not large enough, Facebook will not display it full-width or might not display an image preview at all. If it does, a thumbnail image will be placed in a small box to the left of the link text.
For most all image orientations — square, horizontal (landscape) and vertical (portrait) — the thumbnail will be scaled and cropped to fit a 158 x 158-pixel square.
If you add multiple images to a link post, Facebook will automatically convert it into a carousel post. Each image is cropped to fit a 300 x 300-pixel square.
What we’ve found to be a great solution for creating and sharing images to Facebook is to build an image that is 1024 x 512. While this doesn’t quite fit the dimensions above perfectly, it is large enough to look great on retina displays (where the pixel density is greater) and large enough so as to fit with the full-width areas in the News Feed.
(And as you’ll see below, this image size is ideal for Twitter as well.)
If you want to make sure that your photos display in the highest possible quality, Facebook has some advice for you.
Ideal image sizes for tweets
Twitter images used to appear on the timeline at 506 pixels wide by 253 pixels tall. Now, Twitter images appear bigger and less cropped when viewed on a desktop.
Sharing a single image to Twitter
On the desktop, regardless of the orientation of your image — horizontal (landscape), vertical (portrait) or square — it will be scaled to 506 pixels wide and the height will be adjusted accordingly but to a maximum of 747 pixels tall. The top and bottom of the image will be cropped away.
So a square image will nicely take up all the space available.
But if you upload an image that is smaller than 506 pixels wide by 253 pixels tall, there will be a whitespace to the right of the image.
Note: On mobile, images will be cropped into a horizontal rectangle. From my tests, it seems that 1024 pixels wide by 576 pixels tall is the ideal Twitter image size for displaying your image fully on mobile. (This dimension also works great on the desktop.)
Sharing multiple images to Twitter
Twitter also allows you to upload up to four images to each tweet. The images used to be displayed as four equal horizontal rectangles but now, they are cropped into squares and the first image you upload will appear bigger.
The featured image will be scaled to various sizes depending on the number of photos you upload and cropped into a square:
- Two images: Scaled to 252 pixels tall and cropped to 252 pixels wide
- Three images: Scaled to 337 pixels tall and cropped to 337 pixels wide
- Four images: Scaled to 379 pixels tall and cropped to 379 pixels wide
The remaining images will also be scaled and cropped into squares.
Note: On mobile, images will be cropped differently. Here’s an overview of the aspect ratios, from Twitter:
Image sizes for Twitter cards
Images are also present in each of the nine different Twitter Cards. If you’re interested in trying out something like a lead generation card or a product card, Twitter did a great job of breaking down the images sizes for each type of card. I’d like to get a bit deeper into a couple of specific ones that seem key for content sharing.
- Summary card
- Summary card with large image
Summary cards show a headline, description, link, and photo when you share a URL from a site that contains the appropriate Twitter Cards code. All this information is pulled via HTML tags, often the same ones that are being used by Facebook to display links.
(The Yoast SEO WordPress plugin mentioned above also includes support for Twitter Cards.)
Each type of summary card contains a thumbnail or featured image.
If you’re curious how your images might look with Twitter Cards, you can enter your link into Twitter’s free card validator to get a quick preview.
Ideal image sizes for Instagram photos
Sharing photos to Instagram
Instagram used to be all about the square image. However, you can now upload landscape (horizontal) or portrait (vertical) photos as well. Here are the best sizes for Instagram’s three image types:
- Square image: 1080 pixels wide by 1080 pixels tall
- Vertical image: 1080 pixels wide by 1350 pixels tall
- Horizontal image: 1080 pixels wide by 566 pixels tall
The thumbnail photos that appear on one’s profile page are 293 pixels wide by 293 pixels tall.
Sharing Instagram stories
Instagram stories are displayed at an aspect ratio of 9:16. So the ideal size for Instagram stories is 1080 pixels wide by 1920 pixels tall.
Ideal image sizes for LinkedIn posts
Sharing to your LinkedIn personal profile
According to a moderator of LinkedIn’s help forum, the ideal image size is 522 pixels wide by 368 pixels tall.
If you upload an image directly, the image will appear at a maximum width of 552 pixels and a maximum height of 368 pixels. The image will be cropped to fit this box.
It seems that if you upload a landscape image, LinkedIn will scale it to a height of 368 pixels and crop the sides. If you upload a portrait or square image, LinkedIn will scale it to a width of 552 pixels and crop the bottom of the image.
(LinkedIn only crops the image preview. People can still see the full image by clicking on it.)
When you share links and articles to LinkedIn, the image preview will be scaled and cropped to fit a box of 520 pixels wide by 272 pixels tall.
Sharing to your LinkedIn Company Page
Images shared to your LinkedIn Company Page will look slightly different than images shared to your personal profile. Images will be scaled to fit into a 436-pixels-wide-by-228-pixels tall rectangle.
LinkedIn doesn’t seem to crop images when they don’t fit that box. It scales the images and adds gray spaces accordingly.
If an image is too wide (e.g. landscape), LinkedIn will scale it to 436 pixels wide, adjust the height accordingly and add gray spaces to the top and bottom of the image. If an image is too tall (e.g. square or portrait), LinkedIn will scale it to 228 pixels tall, adjust the width accordingly and add gray spaces to the left and right of the image.
When links are shared to your Company Page, the image preview will be scaled and cropped to fit a box of 436 pixels wide by 228 pixels tall.
This is a different size from when links are shared to your personal profile.
The good news? It’s almost the same aspect ratio as the image preview of links shared on your personal profile. So the same image should scale nicely for both image previews of links on your personal profile and Company Page.
Sharing to your LinkedIn Showcase Pages
LinkedIn’s Showcase Pages, a feature that allows companies to create pages based on offshoots of their brand (for instance, Adobe created pages for Adobe Creative Cloud, Adobe Marketing Cloud, etc.), display images in a slightly different size but resizes them in the same ways:
- On these pages, images and image preview for links will appear in a box of 366 pixels wide by 191 pixels tall (roughly the same aspect ratio as those above).
- Images will be scaled and gray spaces will be added accordingly.
- Image preview for links will be scaled and cropped to fit the box.
According to eDigital, the ideal image size for your LinkedIn Company Page is 1200 pixels wide by 628 pixels tall. This size seems to work great for all the various image types — images on your personal profile, Company Page and Showcase Pages.
LinkedIn uses the same Open Graph tags as Facebook and other social networks. If you’ve got your site well-optimized for Facebook links, then you should be good to go for LinkedIn as well.
Images in LinkedIn articles
One additional way to share content on LinkedIn is by publishing articles that appear on people’s home pages. LinkedIn built a substantial publishing platform for this content, which includes the ability to add featured images to the articles.
In the home page feed, the featured image on a LinkedIn article has the same size as that of a link shared on LinkedIn — 520 pixels wide by 272 pixels tall.
The recommended size for the cover image at the top of the article is 744 pixels wide by 400 pixels tall.
(Cropping for these images occurs from the outside in, so the very middle of the picture will be what’s displayed in the smaller thumbnails.)
Ideal image sizes for Pinterest Pins
There are a couple of different places where a Pinned image can appear on Pinterest.
In the feed, Pinterest images have a width of 236 pixels. The height scales accordingly, to a maximum of 800 pixels. If a user clicks to expand, the cropped portion of the image will appear.
If you click to expand a Pinned image, the image will have a width of 564 pixels. The height, again, scales accordingly.
Beyond these two places, the other spots that you might find a pin include the cover for Pinterest boards and in side ads for recommended and related Pins.
According to Pinterest, the best aspect ratio for Pinterest images is 2:3, with a minimum width of 600 pixels.
So this might raise the question (one that I’ve asked a lot before): What is aspect ratio?
It’s how the width and the height of an image relate to one another.
For instance, a 2:3 aspect ratio could be
- 600 pixels wide by 900 pixels tall
- 800 pixels wide by 1,200 pixels tall
Ideal image sizes for Google+ posts
Sharing images to Google+
If you upload an image directly to Google+, the image will appear on the feed at a maximum width of 431 pixels. The height of the image will scale according to the new width.
Clicking through to the update URL, the image will be 530 pixels wide, maximum, with a height that scales accordingly.
Sharing links to Google+
When you share links and articles to Google+, the featured photos appear at a maximum width of 426 pixels also (same as above). The height scales accordingly.
According to Google, the image must be sized as follows:
- must be at least 400px wide.
- must have an aspect ratio no wider than 5:2.
From that, I think it’s safe to say that 800 pixels wide by 320 pixels tall will be an ideal image size for Google+.
Similarly to the other social channels mentioned here, Google+ pulls in images from URLs using Open Graph tags. If the image used in the Open Graph is not at least 400 pixels wide or if Open Graph tags do not exist for a URL, Google+ may instead place a thumbnail image to the left of the update. This thumbnail is 110 x 110 square.
How to Stay Calm Under Pressure
He started playing poker at 18 and was winning championships by his early twenties. Despite millions in winnings, world recognition and playing at the high roller tournaments, Fedor Holz is leaving professional poker at age 24.
He’s focusing his energy on creating easy-to-access training on high performance mindset tactics. And I was fascinated to learn why.
When I met Fedor a few weeks ago, he had just finished in the top rankings of a huge high roller tournament in Vegas. But instead of talking about poker, we mostly talked about how he stays grounded when so much is at stake. We also discussed how he learned to honor his decisions, even when they turned out to cost him a game.
I loved getting Fedor’s perspective on what it takes to become great at a specific skill, but he was also honest about what it costs. I was especially interested in what he said about the skill of removing emotion from actions and how that can turn out badly in the rest of a person’s life.
Whether you’re interested in poker or not, you’ll learn valuable insights about performing at a high level in anything in Episode 544.
This story originally appeared on Lewis Howes
Why Kicking Out Counterfeit Crooks on Instagram Is So Important
Would you spend over a thousand dollars on a pair of sneakers? There are plenty who would — a pair of Adidas Yeezy’s comes with a price tag of $1,000 or more. For those who are less flush, the market has become flooded with knock-off fakes. These are promoted via comments and sponsored ads on sites like Facebook and Instagram.
When Kanye West tweeted “you probably got bootleg Yeezy’s on right now,” followers responded in typical Twitter fashion, with a torrent of abuse from all angles, but when it came to real brand loyalty, sneakerheads were split. Die-hard fans rebuked the fakes, though others have been tempted by prices as low as $99.
A year later, these social commerce scams are running riot online, fueled by social bots and a growing underground counterfeit economy, hijacking brand advertising efforts. Andrea Stroppa’s “Social media and luxury goods counterfeit“ investigation revealed that 20 percent of Instagram posts for luxury brands feature counterfeit or illicit products.
At BrandBastion, we conducted an investigation into Instagram counterfeiters to examine the risks brands face on social media and what they can do to fight it.
Social media’s safe harbor for organized crime.
The luxury online retail market is estimated to reach $41.88 billion by 2019, according to Bain & Company. It’s impressive, but just a fraction of the booming business of the $461 billion global counterfeit goods market funding large-scale criminal operations. Stroppa’s investigation explains how exploitative practices force women and children to work in inhumane conditions, in turn powering illegal gangs, dictatorships and global terrorism.
Organized crime has entered the digital realm, with counterfeit trade visible on the most popular ecommerce platforms and social media streams. These operations are largely based in China, Russia, Malaysia, Indonesia and the Ukraine, though technology allows them to target global audiences.
In the U.S., the Digital Millennium Copyright Act (DMCA) mandates that so long as platforms have an effective takedown system, they are not liable, putting pressure on brands to protect themselves. Until now, this has mainly impacted selling tools such as eBay, Alibaba and commerce-friendly social network WeChat, to the detriment of luxury brands like Tiffany & Co., Louis Vuitton and Gucci. But digitally-savvy fake sellers have graduated from basic host services like eBay, finding global reach and big profits as commerce takes off on social media. Complete with new mobile-oriented features like Instagram’s Shop Now and Buy buttons, these networks are becoming serious selling tools for counterfeit criminals.
As online sellers invest in social growth tactics, the frauds are hot on their heels, armed with ad campaigns and bots, retargeting their users and flooding sites with illegal goods. This social media safe harbor creates a playground for fraudsters using aggressive tactics, even hijacking a brand’s own social media posts or ads to target audiences with counterfeit copies.
The Instagram comments scam.
BrandBastion examined a sample of 36,000 comments from the Instagram posts of 12 top luxury brands — Salvatore Ferragamo, Manolo Blahnik, Marni, Saint Laurent, Balenciaga, Alexander McQueen, Fendi, Jimmy Choo, Burberry, Balmain, Versace and Dior — with a combined reach of more than 62 million followers.
One in 18 comments included a serious threat for brands. Major dangers included 729 (2.03 percent) comments leading to direct counterfeiting from some 94 counterfeit sellers; 1,013 comments (2.81 percent) contained spam and scams; and 208 (0.58 percent) had brand attacks from avid activists, at times launching brand boycotts. Some retailers fared worse than others; 8.27 percent of Saint Laurent comments contained a brand threat. On the other end of the scale, Dior had 3.37 percent brand threats, though with a significantly larger following and greater posting activity.
Counterfeiters borrow images scraped from online searches, newly embed fresh information to appear unchanged, and, armed with purchased fake followers, they often appear legitimate. Fraudulent accounts post comments such as “Check out my page Got All Designer” along with contact details, such as instant messenger chat IDs, enabling encrypted conversations with so-called “salespeople.” The OECD reported that sellers post these goods via complex routes, preying on transit hotspots from “countries with weak governance and widespread organized crime such as Afghanistan and Syria.”
Fighting fire with fire.
Instagram is cracking down on fake accounts, purging millions of spam and bot accounts and using proactive tools such as spam detectors and blocking systems. But by cloning and replicating content, fresh accounts pop up every day. This proliferation of content keeps moderators busy in a cat-and-mouse chase. Meanwhile, the responsibility of tackling new social media fraudsters largely rests on law enforcement agencies, brands and innovative technologies.
A digital ecosystem to target counterfeit sellers is in early stages. Informal name-and-shame accounts on Instagram, such as @fake_education and @yeezybusta reveal identified fake sellers. Online community forums like Scamadviser, Realscam and Scamwarners allow both retailers and consumers to name and shame known offending domains. Flipping community activism on its head, third-party services and blockchain technologies, such as startup Blockverify using the bitcoin currency infrastructure, also verify goods and track sales.
The downside is that lack of formal regulation facilitates a free-for-all of independent forums and competing businesses. Moreover, uneducated consumers are often not deterred by fake labels and are unaware of real threats from criminal operations. One in four consumers report purchasing counterfeit products online — and these forums can even aid their search for fake products.
Brand managers need to be able to monitor new social media accounts using keywords, images, handles (or account names) and trending hashtags to uncover brand violations. New accounts often have similar names, posting behaviors and messages, and third-party forums also provide new leads. It’s important that brands also have community moderation checks in place when it comes to their own content and community engagement, to ensure that sellers aren’t getting a free ride through hacking their own ads and posts.
As fake sellers adopt new technology to mimic and automate brand posting behaviors, artificially-intelligent moderation tools help businesses to uncover the crooks. It’s a battle of the bots, cross-referencing masses of data and identifying trends in order to uncover new threats and scams.
Counterfeiters that have traditionally focused on luxury brands are branching out to all industries. While footwear is the most frequently copied, fraudsters plagiarize anything from high-fashion handbags to popular wines, automotive parts, chemicals, medication and even fresh fruit. With brands like Adidas, Louis Vuitton and Chanel fighting fakes and launching high-profile courtroom disputes, it draws attention to the crisis. Declaring war on this criminal activity, intelligent technology and anti-counterfeit partnerships seek to take control, cleaning up social media and kicking out those counterfeit crooks. It’s a new wave of rebellion against organized crime masquerading as luxury produce and trusted household goods.
6 Fatal B2B Sales Mistakes You Must Avoid
B2B sales can be incredibly rewarding and lucrative — if you know what you’re doing. Unfortunately, most salespeople in this field make the same few mistakes again and again. When everyone around you is making the same missteps and blunders with B2B selling, it can be extremely difficult to know how to fix your approach.
If you’re looking to overhaul your strategy for B2B sales so you can start to crush your competition, it’s time to start actively avoiding the most common B2B sales mistakes out there today. Here are the six fatal B2B sales mistakes you’re probably making:
1. Selling to low-level buyers.
It may be easier to get in front of buyers and purchasing managers than C-suite prospects, since you never have to deal with a gatekeeper in order to reach them. But those low-level buyers don’t have the power — or the budget — to tell you “yes.” In fact, they’re only really good at telling salespeople “no.” You won’t make money selling to low-level buyers in B2B sales, so make a commitment to seek out high-level decision makers who can actually say “yes” to what you have to offer their businesses.
2. Highlighting your product’s features and benefits.
There was a time when prospects cared about the features and benefits of your product. But they simply don’t anymore. Prospects today only care about the results and outcomes you can create in their world. More specifically, they want to know how you can solve their key challenges and deepest frustrations. Instead of highlighting your product’s features and benefits when selling to businesses, focus on specific outcomes your product or service can help your prospects achieve.
3. Giving proposals with only one option.
One of the biggest mistakes salespeople make in B2B sales is putting together single-option proposals. There are two major problems with these proposals. First, they don’t provide any context, which compels prospects to shop around to determine the value of your solution. Second, customers who really want to invest in a premium option will be limited to a lower-tier solution. Instead, provide a three-option proposal — ranging from the lowest end option that will still solve their problem to a higher end option with the most value — to boost your average sale size and the number of deals you close.
4. Relying solely on the phone and internet.
There’s been a big movement in B2B sales towards selling online and on the phone. In some cases, this can be efficient and helpful, but if you’re selling an expensive, high-end product or service that requires a serious investment, you simply can’t skip out on meeting face to face. Hop on a plane if that’s what it takes to sit across from a valuable prospect. You’ll increase your close rate many times over, and being able to close big deals at huge companies is well worth the cost of travel.
5. Failing to clarify your value proposition.
Every time a B2B prospect asks what exactly it is that you do, you should have a quick and rehearsed response that succinctly describes the value you create. Clarify, script out, and memorize your value proposition. This is the only part of your sales presentation you have to memorize, so there’s really no excuse for hazy, rambling answers to this question.
6. Rushing to offer deals and discounts.
Low prices only attract bad prospects in B2B sales. Your ideal customer cares about value, not price, so quit offering deals and discounts. It only lowers your value in the eyes of your prospects. Instead, focus on the value you create, and be proud to offer the premium solution on the market. This attitude will attract the type of customer who values you for years to come.
Which of these mistakes have you been making in B2B sales? How will you correct your mistakes and start crushing your sales goals? Check out this free Ultimate 3-Step Prospecting Call Template for more powerful sales advice.
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