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How To Use YouTube Cards In Your Videos

Social Media Week

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Are you looking for ways to increase more views? Are you interested in improving your YouTube marketing? YouTube card enables you to create a clickable call to action that encourages users to respond.

This article is a guide for you to use YouTube cards in your videos to get real Youtube Views.

What are YouTube Cards?

YouTube cards is a way to make your YouTube videos more interactive. These are solutions for driving actionable results from your video content. The cards can appear at any point in your video. It can contain images and outside links.

5 Steps to Add YouTube Cards to Your Video

Follow these steps to get real YouTube views:

  • Step 1: Go to your YouTube Video Manager and search the video you wish to add a card to. Then click on edit under the video’s title.
  • Step 2: You can see Cards tab in the top navigation bar, click the Cards tab.
  • Step 3: Now you can create a new YouTube Card which you can add to your video. All you have to do is to click Add Card and then click the Create button on the right side of the video.
  • Step 4: After that, you will be asked to fill in the necessary details in order to create the card. For instance, if you choose the Channel dialogue box, you must enter the channel URL, teaser text or a custom message.
  • Step 5: After adding the card to your video, you can adjust when the card will be shown in the video. Just drag the card on the time marker below the video to the point where you want the card to appear.

You can add four more cards to the video after adding the first card. Keep in mind to watch the video before you publish. In this way, you will ensure that the card appears where you want them to.

How to Use YouTube Cards in Your Videos

YouTube cards are used in a variety of ways. They can be used to drive sales for a product, leads to a page or get YouTube views. The YouTube card must be placed at a point that may direct the users somewhere else. It is better to place towards the end as you want the viewers to watch your video.

You must only place cards that might send users to a landing page on relevant videos. In case the video is not relevant, send the users to the second video.

If the users have subscribed to your YouTube channel, they will be notified whenever you upload a video. You can use YouTube cards to send users to the nest video in the series. As a result of this, you might get best YouTube views. You can use polls for an interactive experience and encourage engagement. It assists you in gathering opinions on what content viewers want to see.

Whether you are sending users to your next video or using poll, YouTube cards are strong tools for getting the best YouTube views.

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5 Principles of Successful Holiday Marketing

Social Media Week

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With Christmas just around the corner, businesses are busy scrambling to push out resonant marketing messages, ad campaigns, and prepping a variety of materials to help consumers get into the holiday shopping spirit.

To make the most out of the holidays, brands need only adhere to a set of proven guidelines to help lure shoppers into their stores, digital or otherwise.

There is always room for new contenders to earn a sizable market share; even if you’re the new kid on the block, you can trust there’s enough to go around. This year, the National Retail Federation anticipates December sales will rake in some $680 billion in revenues.

It’s important that you understand how to get a piece of the holiday action by creating awareness, driving traffic, and amassing sales. If your brand is on the ball, it can flourish in these abundant times.

Here are five principles your business can apply to its holiday marketing efforts to ensure holly jolly success.

1. Video ads crush it on social media

Video is a powerful and red-hot ad tactic for attracting customer attention and driving sales. Simply adding a video to a landing page can increase conversions by 80%. Moreover, 83% of businesses state that video provides a satisfying return on investment.

Facebook is the ideal social media platform to push your video message. Considering the site’s enormous audience size, targeting options, and its feverish need to serve up video posts, Facebook’s ad platform is also intuitive enough that beginners can get started with it easily.

For example, a recent case study published by Facebook highlights how General Motors was able to increase sales of OnStar data plans by 2.3% through video adverts.

But the holidays are extremely busy, and creating video ads is a time-consuming process. If you need help fast-tracking it, here’s an early gift for you: Promo by Slidely.

Promo is a powerful marketing tool that helps marketers create high-quality videos from millions of professionally shot HD stock clips. Just pick the footage that fits your messaging best, add some provided royalty-free music, enter your text, upload your logo, and you’ve got a video ad ready to go. The UI is intuitive even for first-time creators.

Promo also showcases collections of pre-designed and customizable holiday video ads, which are extremely effective at drumming up seasonal sales and traffic.

2. Festive websites sell more products

Considering the time of year, people have expectations that nearly all communications match the holiday spirit on some level. For this reason, it’s important that your business reflects the season via your website.

As soon as a visitor lands on any main page, they should be met with holiday cheer: Holiday banner images, falling snowflakes, seasonal content – all of these elements inspire more purchases.

It’s also wise to A/B test variations of these elements to see if certain vibes and specific visuals resonate more with specific subsets of shoppers. You can easily do this with intuitive tools like Optimizely. This is a stellar tool for testing and measuring just about any website element.

In addition to giving your front-end a facelift, consider bulking up your back-end capabilities.

Since it’s likely your site will experience higher volumes of traffic during the holiday season, it’s important to look at your hosting provider package to ensure stability. You should also contemplate similar upgrades with your security features and payment processor to prepare for the uptick in transactions.

The investment will be well worth the smooth and secure customer experience, especially since this is a prime method to ensure loyalty and longevity.

3. Your most loyal customers deserve a thank you

Speaking of loyalty, we all know repeat customers are the lifeblood of any business. Finding creative and poignant ways to acknowledge your best customers incentivizes them to continue patronizing your store, as well as sharing the experience with others in their network.

Sending out messages of appreciation can help endear you to your customers, but it can also help you break through the clutter in their inboxes. One recent study from Adestra found that “Thank You” is the top-performing email subject line.

study by adestra

During the holiday season, give a little back to your core community by sending out special discounts, coupons, or offers that new shoppers don’t have access to; be sure to personalize these messages and show your sincere gratitude for their continued support.

This not only shows these folks that their business matters to you, but it will also help to deepen the bond between them and your brand.

4. Deep Discounts Can Help Tip the Scales

It’s important to know that very few people are going to trek out into the cold for a paltry 10% off.

During this time of year, consumers are ready to spend, but merchants need to motivate them with deep discounts or special sales. Keep in mind you are also competing with hundreds of other offers vying for your customers’ attention too.

When formulating a sale concept, consider what would be special about what you are offering to consumers. Why would they shop at your store above all others?

Some ideas for a sale might include holiday combos of pre-assembled product bundles, free shipping for online orders over a certain dollar figure, or free gift wrapping.

discounts

Another popular idea is to partner with a social cause or charity and donate a portion of sales or something similar for each purchase made. People give more around the holidays than any other time of year, so use that to your advantage and create a win-win.

5. Keep the Focus on Specific Products

One area that a myriad of retailers end-up falling short with each year is the products they choose to promote. Many businesses opt to publish homepage designs, or send out emails showcasing huge arrays of goods. While this may seem intuitive, it can also easily lead to selection paralysis, better known as the paradox of choice.

This principle states that when consumers are presented with too many options, they tend to make no selection at all.

Following this logic, it is wise for brands to highlight just a few specific products in your messaging touchpoints. Not only does this eliminate the threat of the overwhelm, it can also create a sense of urgency through scarcity.

When consumers feel as if a product is limited (in this case by the number of other shoppers who will want to cash in on the deal) they are more likely to act on it.

Wrapping it up

The holidays offer golden opportunities for brands to up their marketing game and achieve substantial boosts in revenue. Speak the language of the holiday season to your core customers, and you will reap the benefits. Ignore the opportunity to showcase seasonal offers, however, and you will likely be left in the cold.

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

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4 B2B Marketing Trends You Can't Afford to Miss in 2018

Entrepreneur

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The new year is coming fast, and the best way to prepare — and stay ahead of your competitors — is to anticipate upcoming trends in B2B marketing. Just like the previous years, marketers will have to continue to deal with tangible growth and ROI pressures in 2018 as well.

Here are four emerging marketing trends you need to integrate into your 2018 marketing plan.

1. Marketing automation.

Wouldn’t it be great if you could automate your everyday B2B marketing tasks to save time? With marketing automation, not only will you be able to automate repetitive tasks, you can also nurture prospects with highly personalized, useful content along the journey to purchase.

Although the technology is in its early stage of maturity, marketers are pushing themselves to exploit the possibilities to deliver relevant and timely communications to prospects to nurture leads.

Related: Bringing Intelligence, Science and Automation Into the Marketing World

Marketing automation is more about nurturing your prospects than selling to them. It helps you streamline your inbound marketing strategy and enhance the communication by delivering content at the exact time your prospects need it.

2. Content marketing.

For many years, content marketing has been a popular technique to nurture and acquire leads in the B2B industry. As the customer journey becomes longer, businesses will need to deploy plenty of research on different stages of the customer lifecycle. Content marketing is highly effective for B2B marketers to educate potential customers about best practices for their industry.

Although nearly 90 percent of B2B marketers use content marketing as a core component of their online marketing strategy, only 37 percent of them have a documented content strategy, according to the Content Marketing Institute’s 2017 benchmarks. According to those same benchmarks, lack of strategy is the primary reasons why content initiatives fail.

To make your content initiative effective, aside from having a documented content strategy, it is vital to measure content marketing ROI as well.

Set the goals you want to achieve through content marketing and measure them through KPIs. Although content marketing is cheaper, it’s not certainly free. To measure ROI, you need to calculate the cost of content production and editing. You’ll also need to measure various factors like traffic, brand awareness and customer engagement that you acquired through content marketing along with sales and revenue.

Related: 5 Trends Shaping the Future of Content Marketing 

3. Content personalization.

While web content personalization is a well-established marketing tactic among B2C websites, B2B businesses are still slow to adopt it. That’s quite surprising because personalization of emails is a common tactic across all industries.

A study by Seismic and Demand Metric looked at the reasons why B2B business were not implementing personalization and found that a lack of resources, technology and data were cited more often than not. They also found that effectiveness of content personalization strategy is resoundingly high for those who have adopted it.

With automation tools like Evergage, real time 1:1 personalization becomes more affordable for small companies. It helps you to supercharge your account-based marketing initiatives and provide personalized experience based on various customer demographics including company name, industry and other data.

It goes without saying, in order to make your content initiative enticing in 2018, you need to provide dynamic content on your website.

4. LinkedIn marketing.

Traditionally, social media was considered as a lead generation channel for B2C marketing, but more and more marketers shift their focus towards social media to educate and communicate with potential prospects.

Just like the previous years, LinkedIn is expected to outperform other social channels for B2B businesses.

After being acquired by Microsoft in 2016, LinkedIn has released tons of features that are geared towards making LinkedIn the most efficient and cost-effective platform for reaching B2B audience. For example, the recently released InMail Analytics features help you get more response and improve your entire team’s performance. B2B marketers are making more data driven decisions with LinkedIn than ever before, and the trend is expected to continue in 2018 as well.  

Related: 18 Marketing Trends to Watch in 2018

If you haven’t invested in LinkedIn marketing, you’re already falling behind. Social selling is no longer an experimental strategy. It’s the new industry standards for B2B sales.

With technology on the rise, the possibilities for B2B businesses to engage with their potential prospects are endless. If you haven’t incorporated the new trends in your strategic planning for 2018, now is the right time. By getting well-prepared beforehand and embracing changes early, you’ll be the first to reap the benefits of the new trends.

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Is Market Research The Next Frontier of Influencer Marketing?

Social Media Week

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Marketing

The marketing world is always in a state of flux—such is the nature of an industry that must continually adapt to new communication channels and ever-changing consumer behaviors while navigating a raft of potentially uncontrollable external factors ranging from macroeconomic conditions to the business’ own reputation.

The reality, however, is that irrespective of flux, it’s getting harder and harder for marketers to hear what their core audiences really think and feel about the products and services they’re attempting to take to market. There’s simply too much information and too much noise.

It seems as though the customers with the most valuable feedback are rarely the ones that receive the attention, due largely to the fact that their perspectives are drowned out in a flood of mostly meaningless data.

Of course, high-quality, actionable data always costs money. Focus groups and in-depth qualitative studies carry sizeable budgets and may often be seen as a bridge too far for brands already battling a raft of research spending commitments. So, where can these brands turn to gain a deeper view of customer sentiment?

Many have tried but failed to extract value from their existing social presence, attempting to mine insight from the plethora of comments and views posted to their Facebook, Twitter, LinkedIn, and YouTube channels, among other platforms. Within these walled gardens, it’s again both difficult and costly to extract the data that brands require, but perhaps more fundamentally, these platforms are unable to deliver in-depth qualitative analysis.

The social platforms were never designed to serve as meaningful market research tools, yet marketers still rely upon them simply because they are unable to access anything more powerful. So, what can brands do, and how, to get closer to their customers to really hear what they’re saying and thinking?

The answer may lie in influencer marketing. Rather than simply using influencers as a new channel for communicating with audiences, marketers can deploy influencers as the latest arm of their market research and consumer insight operation. Since they have a vested interest in keeping their finger on the pulse of their subscribers’ views and opinions, who better to canvas audience opinion on a specific brand, product, or campaign?

It’s clear that influencers have great potential to become a new funnel of real-time data and market research for their partner brands, not to mention for their own benefit to continue bolstering the growth of their channels. For example, tech influencer Phylol, who has a rapidly growing social audience of circa 500,000, is garnering audience feedback on “League of Legends” to improve both his content as well as the game itself.

Nonetheless, a common problem influencers share is that they’re just as restricted as their partner brands by the current limitations of the preeminent social discussion platforms. Ask an influencer what qualitative insights they’ve been able to explore recently via their YouTube comments and they’ll probably laugh out loud.

If they want to be true “data influencers,” these content creators may have to look elsewhere in the quest for platforms that offer more powerful audience insights. After all, Phylol, like many other data influencers, recognizes that retaining influence means listening and capturing powerful insights to stimulate deeper, democratic debate. As influencer marketing continues to mature in 2018, brands should consider repurposing their influencer connections to drive people-powered feedback from relevant and thoughtful consumers.

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

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