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How To Use YouTube Cards In Your Videos

Social Media Week

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Are you looking for ways to increase more views? Are you interested in improving your YouTube marketing? YouTube card enables you to create a clickable call to action that encourages users to respond.

This article is a guide for you to use YouTube cards in your videos to get real Youtube Views.

What are YouTube Cards?

YouTube cards is a way to make your YouTube videos more interactive. These are solutions for driving actionable results from your video content. The cards can appear at any point in your video. It can contain images and outside links.

5 Steps to Add YouTube Cards to Your Video

Follow these steps to get real YouTube views:

  • Step 1: Go to your YouTube Video Manager and search the video you wish to add a card to. Then click on edit under the video’s title.
  • Step 2: You can see Cards tab in the top navigation bar, click the Cards tab.
  • Step 3: Now you can create a new YouTube Card which you can add to your video. All you have to do is to click Add Card and then click the Create button on the right side of the video.
  • Step 4: After that, you will be asked to fill in the necessary details in order to create the card. For instance, if you choose the Channel dialogue box, you must enter the channel URL, teaser text or a custom message.
  • Step 5: After adding the card to your video, you can adjust when the card will be shown in the video. Just drag the card on the time marker below the video to the point where you want the card to appear.

You can add four more cards to the video after adding the first card. Keep in mind to watch the video before you publish. In this way, you will ensure that the card appears where you want them to.

How to Use YouTube Cards in Your Videos

YouTube cards are used in a variety of ways. They can be used to drive sales for a product, leads to a page or get YouTube views. The YouTube card must be placed at a point that may direct the users somewhere else. It is better to place towards the end as you want the viewers to watch your video.

You must only place cards that might send users to a landing page on relevant videos. In case the video is not relevant, send the users to the second video.

If the users have subscribed to your YouTube channel, they will be notified whenever you upload a video. You can use YouTube cards to send users to the nest video in the series. As a result of this, you might get best YouTube views. You can use polls for an interactive experience and encourage engagement. It assists you in gathering opinions on what content viewers want to see.

Whether you are sending users to your next video or using poll, YouTube cards are strong tools for getting the best YouTube views.

Access 200+ hours of educational talks and exclusive interviews on SMW Insider. Activate your free trial here!

Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world.

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7 Ways to Master the Future of Marketing at SMWNYC

Social Media Week

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As a marketer, keeping up with the tides of innovation is no small feat. Just when we think we’re beginning to understand one emerging topic, another comes along and we again must face the unanswered questions and lingering uncertainties around buzzwords that only seem to grow in complexity.

That’s why we’ve programmed this year’s SMWNYC to help you navigate the nuances of topics spanning AI, AR, voice, blockchain, and more. Join us in April for actionable talks that are designed to educate you on the fundamentals of each topic, as well as what they mean for your business today and tomorrow.

Here’s just a few of the sessions we’ve curated:

1. The Trust Protocol: How Blockchain will Revolutionize Social Media, Business and the World

Join Alex Tapscott, Co-Author of “The Blockchain Revolution,” as he helps you navigate the fundamentals of blockchain and why this transformative technology should be on marketers’ radars. In particular, he’ll offer his prediction of how blockchain can result in an entirely new internet than we see today; one that is decentralized, resistant to censorship, and offers enhanced security and privacy.

Bookmark this session >>

2. AI X Brands: Balancing the Promise with the Pitfalls

In this track, Clara de Soto, Co-Founder of Reply.ai; Andrea Isoni, Director, AI Technologies; Claire Mitchell, Director, Innovations at VaynerMedia; Adelyn Zhou, Founder & CMO of TopBots, will share their perspectives on how marketers can balance AI’s promise with its pitfalls.

To what extent should brands be integrating AI technology into their current strategies? What controls are appropriate so as the technology evolves it can be reasonably managed and responsibly used? What situations and scenarios warrant investment in AI and which don’t? Find out the answers to these important questions at more in April.

Bookmark this session >>

3. Building an Effective AR Campaign: Lessons Learned from Social Media

Brian Wong, Forbes’ 30 Under 30 honoree and CEO of Kiip, joins the SMWNYC lineup where he’ll breaks down the basics of building a successful AR campaign.

Using a variety of compelling case studies, he’ll demonstrate how to not only integrate the tech into your strategies and launch an AR campaign, but how to do so in a way that strengthens your brand’s story by resonating your audience and creating lasting impact.

Bookmark this session >>

4. The Future of Mobile Messaging: AI and Conversational Content

In this session, Travis Montaque, CEO & Founder of Emogi, shares his perspective on the future of intelligent messaging, which includes GIFs, emojis, and stickers.

Attend this session to understand the key trends shaping the mobile messaging landscape and how brands can tap into these to better engage with their audiences. Montaque will discuss how intelligent messaging plays a critical role in how consumers—predominately millennials and Gen Z-ers—express themselves and how this behavior is shaping the future of communication.

Bookmark this session >>

5. Welcome to the Age of the Digital Assistant

Victoria Fabiano, Strategic Partner Manager at Google, explores how connected devices and digital assistants will fundamentally change the ways in which people find information about brands and products.

First, she’ll define the term “digital assistant” and offer examples of some currently in existence. She’ll then discuss the integration of such technologies and the impact we can expect to see as adoption by the part of brands and consumers continues to increase. Perhaps most importantly, Fabiano will also walk through the ways in which how data is gathered and protected will shift and outline the responsibilities we need to take to ensure it is safeguarded responsibly.

Bookmark this session >>

6. Blockchain and The Decentralized Web

Decoded’s Product Lead Jeffrey Lancaster hosts a session during which he shares his thoughts on Web 3.0, the “decentralized web,” and where it fits into corporate data silos.

Specifically, Lancaster will shed light on the rise of popularity bitcoin has afforded blockchain and the demand for digital decentralization. He’ll also analyze the role of hacking in the context of the “decentralized web,” offering the argument that decentralization of digital data can deliver noticeable improvements with regards to privacy and security.

Bookmark this session >>

7. Why Chatbots are the Next Big Thing in Sales and Marketing: A Case Study Into National Geographic’s Albert Einstein Chatbot

In this session, Seth Greenfield, CEO & Founder of Imperson, shares the compelling story of how National Geographic and 360i used a chatbot to generate buzz for the show “Genius,” a celebration of the life and times of Albert Einstein.

Beyond the case study, Greenfield will walk attendees through general important trends in the chatbot space and the various ways brands are integrating them to fuel their marketing and sales efforts. In doing so, a more streamlined approach to setting and working towards chatbot goals will be offered. This is particularly important for brands as ensuring the chatbot is consistent and authentic with their story and voice is critical to ensure ideal reception and engagement by the part of the consumer.

Bookmark this session >>

Our 10th annual flagship conference returns this April 24-27 at the Sheraton Times Square. Claim your pass before this Friday, Feb. 16 to save 20%.

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Business

Great Marketing Strategies You Can Steal From the Most Successful Super Bowl Ads

Entrepreneur

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The Super Bowl has been called “The Marketer’s Holiday” for good reason. At $5 million for a 30-second spot, it’s one of the highest-grossing media events in the world. And with all the hype around previews before The Big Game, it’s become a frenzy to follow all the activity of the big brands before and after the game.

And while the Super Bowl is the ultimate in big brand marketing, there are a number of takeaways that would apply to a business of any size. Entrepreneurs can learn a lot from this year’s crop of advertising. After all, marketing is a spectator sport, and 2018’s spectacle was no exception.

Related: 10 Laws of Social Media Marketing

Consider the environment

Context is everything. Make sure you serve up your brand messages in a way that is appropriate to the environment. The Super Bowl is a massive stage, but it’s also a space for family, fun, friends and gatherings.

So, advertisers stuck to lighter messaging, product benefits and sheer entertainment. Febreze is a great example. The brand reminded people who were throwing a Super Bowl party that there is a key ingredient that they shouldn’t leave out. 

Use multiple channels

The best Super Bowl advertising used multiple channels to spread a fully integrated campaign. In those cases, the broadcast advertising is just the launching pad. Many previewed the spots ahead of time via YouTube, utilized influencer networks to review and share, built installations onsite at the game and maxed out engagement on social media.

Rocket Mortgage is a good example. The advertising quickly led to an online resource to learn more, and social media also kicked in to generate leads throughout the game. Since it’s highly likely that, as a small business owner or entrepreneur, you won’t be using broadcast advertising, it’s even more important that you use a mix of media to spread your messages.

Related: 4 Ways to Market Your Business for Free

Lead with an insight 

All good marketing starts with a consumer insight to grab the audience’s attention. This should be a given in effective communication. The more emotional your connection, the more memorable the messaging . . . especially if it’s tied to a product benefit.

Verizon is a good example. The brand honored first responders by connecting survivors with those who rescued them — by having them place a call on the Verizon network, of course. Big brands don’t own any special territory when it comes to finding an insight, and in fact, it’s quite the opposite. Since small businesses are even closer to customers, finding an emotionally unique insight should be easier and more fruitful.

Make someone smile

Messaging that makes us smile is much more memorable and shareable. So, try to find a sense of humor in the work, and the work will more likely get noticed. Amazon’s marketing with Alexa is a good example — it gave us a good laugh as it simultaneously showcased how it can add value to our lives. You should certainly stay true to your brand indeed, but don’t take yourself so seriously. The NFL certainly did a good job of that!

Related: Marketing Your Business on Craigslist

Rinse and repeat

In order to be effective, messaging needs to be repeated to be remembered. So be sure to repeat over and over again to ensure message penetration. Tide is as good example. It owned the night with repeated variations of their “This is a Tide Ad.” And guess what, the messaging stuck. Yours can too if you put it on repeat mode.

As you plan out your own marketing activities, keep these Super Bowl Big Brand lessons in mind. And as you also watch other brands in action, pay attention to how you can apply what they do to your business. After all, marketing is a spectator sport.

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Business

Mobile Continues to Dominate Marketing Opportunities, But Brands Should Consider What's Next

Entrepreneur

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Tom Edwards, chief digital officer, agency at Epsilon sat down with Entrepreneur Network partner Jeffrey Hayzlett at the C-Suite Conference in San Francisco to talk about the future of marketing, the infusion of voice-based technology into consumer products and how brands should shift from social media to social messaging strategies.

“Disruption is the new normal,” Edwards says, referencing the evolution of marketing due to new advancements in consumer connection, cognition and immersion. He adds that over the past five to 10 years, marketers have focused primarily on the open web and social media, but as social messaging surpasses social media in monthly active users, consumers are looking for conversational experiences with brands. Marketers need to adapt their strategies to focus on knowing their customers and activating communications at the moments that matter. Additionally, Edwards predicts that in the next few years, we will begin to see new immersive experiences, like social messaging married with artificial intelligence and holographic computing, continuing to redefine how marketers connect with consumers.

Related: How This 200-Year-Old Company Overcame a Lack of Name Recognition When Entering a New Market

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Step-by-Step, This How You Create a Facebook Ad That Sells

Entrepreneur

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Advertising on Facebook is a must for any marketer. First of all, it’s a goldmine when it comes to users. As of June 2017, the channel boasts more than 2 billion monthly active users and an impressive 1 billion+ daily users. That’s an extremely powerful channel to tap into, but in order to reach those masses, businesses have to advertise.

Following Facebook’s latest algorithm update, it’s harder than ever for businesses to reach users organically. Even before the latest update, brand’s organic reach sat at an unimpressive 2 percent on average.

Luckily, Facebook ad’s reach is greater than ever. Time and again it proves to be the most popular social media advertising channel, with 93 percent of social media advertisers using Facebook ads.

The key takeaway here: your target audience is likely on Facebook, but to reach them, you need to advertise.

Related: How to Choose the Best of 3 Facebook Ad Campaign Objectives

Key elements of a great Facebook ad.

Now that you know that you need a Facebook ad, the next logical step is making that ad great. To do so, there are a few elements every ad must have.

1. It’s visual.

When it comes to social media, visual content is 40 percent more likely to get shared than other types of content. And that extends to advertisements. In fact, images account for 75-90 percent of Facebook advertising effectivity and performance. Simply put, an effective ad must have an effective visual.

So what makes an image effective?

  • It takes up the majority of your screen
  • It features your product or service, either stand alone or in use
  • Any text is simple and legible
  • Backgrounds are bold to attract attention

2. It’s short and concise.

Your ad isn’t what sells your product; it’s what catches potential customer’s intrigue. And you only need a few words to do so. The most effective length for an ad title on Facebook is just four words — and 15 words for a link description. This tells us that users don’t want to read paragraphs and full product descriptions; they want to immediately know what you’re selling and where you’re trying to send them.

They do, however, want to know what your product or service will do for them and how it’s different from anything else on the market. That’s your value proposition, and it needs to be clear to your readers.

3. It has a clear call to action.

You may have created the most visually stunning ad of the year, but it won’t lead customers anywhere if you don’t tell them where to go. That’s where a clear call to action (CTA) comes in. Tell your users you want them to click, download or call today. And because a CTA takes up precious text, it’s okay to think outside the box. Get creative with your CTA, and give users an even bigger reason to pursue your product.

Introducing Facebook’s Mobile Studio.

Now that we have the basics down, it’s time to put them together into an ad that turns heads. And thanks to Facebook, it is simpler than it sounds. All it takes is a mobile phone.

As Facebook says, it’s a “small but mighty tool. It houses everything you need, from a brilliant camera, to a ton of easy to use apps that empower you to make world-class advertising for your business.” These apps can transform your otherwise stale ads into something eye-catching and creative, and it takes zero design experience or knowledge. The best part? You can remix your existing assets, or start from scratch.

Here are a few ways you can use apps to transform your ads.

1. Create gifs.

Fun fact: 47 percent of the value of Facebook ads happens in the first 3 seconds. Nothing will capture that attention quicker than a gif.

First, select images from your website that you’d like to use. Then, download the GifLab app to turn your pictures into a gif. Keep in mind, your gif doesn’t have to be anything fancy. Select even one photo and make the colors change or have it fade in and out. It’s simple, but will still catch attention.

2. Create pop-ups.

Pop-ups are another attention-catcher. And again, there’s an app for that. This time, select your image and download VideoShop. Through it, you can add movement to your ad, add in text pop-ups, and play with different backgrounds.

3. Tell a story.

These days, an ad can do more than advertise a product; it can tell a story. Bring that story to life through videos, text overlays and before and after photos. Apps like Legend and Snapspeed can help.

4. Use your resources.

Not a lot to work with? No problem. Sometimes the key is just to fake it ‘til you make it. Shooting a short video or product photo doesn’t mean fancy equipment and sets.

In an example video from Facebook, the advertiser creates the illusion of a kitchen by using foam boards for marble countertops and a simple phone tripod to capture the shots. The result? A slew of Boomerang videos that show off what the product can do.

Related: The 3-Step Formula for Successful Facebook Video Ads

4. Improve your images.

Adding effects to images can help take your ad from ordinary to extraordinary. All it takes is one image — no matter how bland — and an app called Layout. By rotating and playing with the picture’s position, you can create incredible visual effects.

Take this ad by Pescaria, a fish restaurant. They started with one image of a fish, and ended with this.

Facebook’s top 10 apps for creating ads.

These days, there’s no end to the number of design apps out there. And while many have their merits, Facebook’s done the work for you on this one and chosen their top 10 apps most useful for business. The winners are:

For photo enhancing:

For video enhancing:

Tips for creating a great ad on Facebook.

While the existence of apps certainly makes the process easier, it’s important to keep in mind that any effects or add-ins still have to support your overall goal. Beyond just catching attention, images or videos you choose need to support what you’re trying to sell and relate well to your overall brand, as well as the audience you’re trying to reach. All creatives must tie-in and support your goal.

Facebook has a few tips for you as well:

  • Select an app based on your ad idea
  • Use your best photos/videos
  • Combine multiple apps

If shooting a video:

  • Find natural lighting
  • Use an inexpensive tripod
  • Use foam core to bounce light

Related: How to Make Money With Facebook Ads

Start creating great ads on Facebook.

Apps have made a major impact on the way we market — straight down to how we advertise.

Remember, always keep the core principles in mind. Your ad needs a great visual, call to action and value proposition. Then you can add a little life with visuals, videos and effects through apps.

Which ones will you be using?

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