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Managing Relationships on the Run: 4 Reasons to Adopt a Mobile CRM

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After years of experts saying it was coming, mobile usage has eclipsed desktop. Including tablets, mobile usage has exceeded 56 percent, according to StatCounter’s December 2017 GlobalStats report, while 43 percent of users prefer desktop.

What does this mean for entrepreneurs and startup founders? It means your software and sites have to be adaptable to mobile. But what you might not realize is that it’s time to update your CRM to include a mobile strategy as well. With your sales team members always on their phones, it makes sense to give them the tools they need right where they are. Using a CRM compatible with mobile devices — whether it’s a web browser with cloud CRM or a mobile CRM app — they can access important customer data when they meet with customers and prospects out in the field.

According to research conducted by Innoppl Technologies, 65 percent of sales reps using mobile CRM met their goals. In contrast, only 22 percent of reps using systems that weren’t mobile-enabled achieved the same. At Hatchbuck, a mobile CRM strategy has helped our sales teams to move deals faster and more efficiently.

Closing deals with agility and grace.

Today’s customers don’t just want to know you’re there for them, but that you can also respond quickly to their needs. A mobile CRM puts all of the data sales teams need at their fingertips.

While instant, easy access to customer data is the most important aspect, there are many good reasons to upgrade to a mobile CRM in 2018. Here are four benefits of doing so that will make you happy you did.

1. Syncing saves time and boosts revenue.

Recent research by InsideSales.com labs showed that 47.2 percent of sales reps are inside sales, selling remotely most of the time. However, even outside salespeople sell remotely at least 45.4 percent of the time.

If these figures reflect your sales approach, a mobile CRM can help you keep everyone on the same page, saving time and money over the long haul. It gives the entire team — customer service, marketing, sales — a 360-degree view of customer data at all times. Access to the most up-to-date information, all in one place and on the go, enables better, speedier responses to your prospect and customer needs.

Related: How Start-ups Can Benefit by Using Customer Relationship Management

When Molex moved to a mobile CRM, for example, its sales reps were able to see opportunities in real time. For this niche B2B company, a manufacturer of electronic and fiber-optic interconnection systems, mobile access to this kind of information proved invaluable. The improved teamwork created by Molex’s mobile CRM increased revenue by 5 percent the first year.

2. Mobile keeps you on your toes — in a good way.

In a study conducted by Nucleus Research, sales productivity was boosted nearly 15 percent with mobile access to a CRM.

A mobile CRM ensures that sales opportunities don’t slip through the cracks or out of the sales process completely. Ultimately, people buy when they’re ready. However, with a mobile CRM, your team is able to respond immediately to questions as they come up — and close that deal the moment the customer makes a purchase decision.

Related: 5 Powerful CRM Techniques That Can Help in Marketing

Using a mobile CRM has been an easy way to put our own product into practice. Our salespeople have access to all of the people in their pipeline with the tap of a finger, whether they’re at their desks or in a sales meeting. With the entire team able to quickly retrieve tasks, notes and upcoming to-dos on their calendar, we’re hyperfocused on the customer experience, delivering timely communications and fostering better relationships. 

3. Increased engagement helps convince naysayers.

Let’s face it: Busy salespeople aren’t always the most open to implementing change. Getting these teams on board with a new system is usually a tall order.

However, by giving them access to the CRM on their phones, you enable them to stay connected and engaged throughout the entire customer life cycle — whether they’re out on the road or working after hours.

Related: 7 Data Sources You Should Absolutely Be Plugging into Your CRM

The key to encouraging the adoption of any new initiative is to demonstrate the true value for the user. This holds true for your sales team, too. Once we proved that a mobile CRM system could increase sales (and commissions), we soon had a crowd of devoted users.

4. Mobile CRMs improve data quality.

Data integrity is paramount to building better relationships with your customers. However, data is only useful when it’s accurate.

Avoid collecting incomplete data or missing out on opportunities for sales, upsells and re-engagements. A mobile CRM standardizes customer and prospect data within a uniform system that’s accessible at any moment. In fact, according to a survey by Software Advice (a Gartner company), 82 percent of salespeople using a mobile CRM believe it improves data quality.

To illustrate: Say a sales rep goes out on a call but has to wait until he’s back in the office to enter meeting notes, adjust appointment times or update customer info on a desktop CRM. There’s a good chance he’ll forget some critical piece of data along the way — or forget to enter it at all. If the CRM were mobile, though, he could enter that information on the spot, in real time, and even let the customer review and confirm that the data is accurate.

Your competition for new business isn’t likely to fade in 2018. Fortunately, empowering your sales team members with a mobile CRM will give them everything they need to keep your business growing and thriving, no matter where they are.

A daily source of inspiration and information, Entrepreneur.com fuels the spectrum of game-changers that define what it means to be an entrepreneur today. That includes business leaders who launched something from nothing, content creators in the social influencer space, athletes pushing the boundaries of performance, and internal thought leaders innovating inside major corporations. Entrepreneur.com offers strategic insights and how-to guidance for the people that make things happen.

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You Don't Have to Pay Your Dues Before You Start a Business

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My job consists of building cool stuff, helping people build apps and helping startups grow and scale. This means I field a lot of questions and hear a ton of startup ideas.

One day, an impressive young entrepreneur came to me with an interesting idea. It sounded promising, so I thought he should go for it. He did, and found a gaping hole in his local market. As any good entrepreneur would do, he went in full-force to exploit it. The idea was solid, he was able to validate it and went to build.

Related: Avoid These 5 Early Mistakes I Made as an Entrepreneur

But before he got started, he wanted to incorporate. This is a great idea. It helps protect your personal assets if something goes wrong. It can help you with taxes depending on where you are and honestly, it helps make you look professional if you are in the B2B, consulting or services spaces. It’s quick and easy, and you can get it done for a small fee in a few dozen places online.

Lucky for this young hustler, he had a family friend who was a lawyer. Time to save some cash and get some expert advice in the process, right? Sadly, that’s not what happened. Instead, my young student got an earful of horrible advice that put him down and out. “You’re in high school. You’re too young for this. Focus on getting into a good college, work hard, get a job, then start this business.”

That pissed me off.

The opportunity was right in front of him. There’s no law saying a high school student can’t start a business and make money. There’s no rule that says you can’t have an app and get into a good college. The time to do this was now — when there was a gap in the market, and he was in the best position to fill it.

Related: 8 Tips for Entrepreneurial High School Students Ready to Start Their First Businesses

When I was in high school, I ran a business with one of my buddies selling bootlegged anime. I didn’t know that was legally frowned upon at the time, I promise. When I was in college, I started a web development agency and a SaaS company, which I later sold.

I didn’t wait to start those companies because someone told me I was young and inexperienced. I didn’t put my dreams on pause to get good grades and an entry-level job. I didn’t want to wait and pay my dues. I knew I had a skill that others were willing to pay for, and I offered my services to them. Funny thing is, my customers didn’t seem to care that I was still a student with no real job experience.

Does that sound like “skipping to the front of the line?” It should, because it is.

There were definitely people doing what I was doing, and doing it better, but I was competing on their level. And I didn’t work my way up for 10 years before I started. I built my empire one client at a time. And I’m definitely not alone.

So why do authority figures — I’m talking parents, legal counsel, etc. — tell people to pay their dues so they can get a good job before they work on their real dreams? And then, focus on your job and do this entrepreneur thing on the side for a while to test the waters.

Building an app on the side when you have a job is a good idea. It’s called a “side hustle” and if you want to do it, do it. It’s a great way to transition out of your boring 9-5. And if you don’t want to go full time, it’s a great way to make some passive income on the side.

But if you’re a student, why not start your business right now? You’re in the perfect position with limited responsibilities and endless resources — resources to help you with business or technical challenges and tons of time to get some solid training on the internet. 

Related: 9 Million-Dollar Ideas You Can Launch From Your Dorm Room

So why wait to pay your dues before you find your success? Screw the old ways of the business world. Don’t wait for the world to give you permission. If you have an idea; if you have a dream; if you have the passion and the drive — do it.

Let them say “you can’t” right up to the day where they ask you “how did you do it?”

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5 Ways to Grow Your Side Hustle Into a Full-Time Income

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When I was 12-years old, I begged my parents to loan me some money to start a business. I needed capital. Dial-up modems were still the norm and I needed to scoop up a 9600 bps modem (blazing fast at the time). I also needed to run eight phone lines to the house to setup my internet chat board.

Well, the phone company came out, drilled across our street and ran a huge pipeline to our home so that we could support the additional lines. It cost my parents a small fortune at the time. Plus all the hardware I needed to make this whole thing a reality. But, I was a technical kid. An engineer in the making, if you will.

Long story short, that business never made money. But, it was my first foray into the world of side hustles. Sure, I was a kid. I didn’t know how to run a business. The lines were costing over $1,000 per month to support. Back then, that sure was a lot of money. I was only making roughly half that so I was constantly in the red.

Now, I didn’t know a thing about marketing back then. After all, I was just a kid. But, since then, I’ve learned a thing or two about making money online. I’ve also learned business basics, which is something I hadn’t quite mastered back then. But, if you’re struggling right now to find the time to grow your side hustle into a full-time gig, you can probably learn a thing or two from this post.

Over the years, I’ve managed to take several side hustles and turn them into passive income producing streams of revenue. However, you can’t do that when you exchange your time for money. I knew that. But, it was a trade-off. I’ve always been in the camp of doing lots of work in the front end for little pay, but reaping the benefits down the line when the same work you did one time continues to pay you repeatedly.

However, if you’re struggling to make ends meet, that might not be the path for you. But, either way you look at it, there are ways you can turn your side hustle into full-time, income-producing businesses. It’s simply a matter of identifying and scaling out the proper activities that bring you the biggest results. Here’s how you can do just that.

Related: 15 Easy Ways to Make Extra Money at Home

1. Effectively manage your time.

Okay. I know. It sounds pretty basic, right? But, how well are you managing your time? The truth is that most of us waste lots of time. When you waste time, you have less of it on things like growing your side hustle. The hard part? Being honest with yourself and just how you spend your time.

If you want to figure out where all the time is going, start logging all the time you spend. Chunk them into 15-minute or 30-minute intervals. Use the quadrant time management system. Simply categorize each of the types of activities that you did during that interval based on the following four quadrants:

  • Quadrant 1: Important and urgent crises that have to be handled in that very moment
  • Quadrant 2: Important but not urgent tasks related to your long-term goals (i.e. growing your side hustle)
  • Quadrant 3: Not important but urgent tasks that interrupt your time
  • Quadrant 4: Not important and not urgent tasks that simply waste your time (i.e. binge watching television or endlessly surfing the web)

Throughout the day, in each block of time you choose to track, place the corresponding number of the quadrant and circle it. At the end of the day, do an audit. How much time did you spend in each of the quadrants? How much did you waste in quadrant 4? How much did you devote to quadrant 2? You might be shocked by the results. If you’re serious about scaling your side hustle, then knowing where your time is going is crucial.

Related: 10 New Ideas for Making Money on the Side

2. Follow the 80-20 Rule.

The 80-20 Rule, or the Pareto Principle, states that 80 percent of our results comes from 20 percent of our efforts. When it comes to your side hustle, that means that only a fraction of your efforts are generating the biggest results. The key here is to identify those efforts if you intend to scale.

In fact, the best way to scale your side hustle idea is to follow this rule. By tracking your time, you can better manage this. But, you need to be meticulous about how you track all your efforts. Identifying this might be a challenge. But, once you do, the sky really is the limit.

Related: A Complete Guide to the Highest-Paying Jobs, Companies, Freelance Jobs and More

3. Spend one hour every day planning.

Take the first hour of every morning and spend it planning. Sit and think about your business. Notebook and pen in hand, do it the old-fashioned way. Ditch the laptop and phone for the hour. Turn off all the other distractions. And just write down what it is you plan to do to get you from your current situation toward your goals.

If you’re serious about achieving your goals, you need to plan. The devil is in the so-called details. That’s why you have to obsess over the planning phase. Make it a habit. Do it every single morning. It will help you to determine what’s working and what isn’t.

Related: 10 Side Hustles Ideal for Making Some Spare Cash In the Evenings

4. Model other successful businesses.

Tony Robbins often says that you should model what works. “Success leaves clues,” are words that he often speaks. However, it’s not just Robbins who believes in this. Russell Brunson, who’s one of the greatest marketers in modern history, believes wholeheartedly in modeling. He calls it funnel hacking. And he’s devoted an entire TV series to help instill this into his fans, followers and overall culture.

Brunson suggests going through a business and buying everything they have to offer. And record it while you do it. This way, you can see all the up-sells and down-sells and emails and headlines and copy throughout the process. Then, you can just model what’s working. If there are five paragraphs under a title, write five paragraphs. If there were two one-time offers, create two one-time offers. And so on.

You can scale any side hustle by doing this. It doesn’t matter what industry you’re in. Head to Facebook and like all the pages and groups associated with that interest so that advertisers begin targeting you. Next, look for ads with hundreds of thousands or millions of views that are relevant to what you’re offering. Then, hack the sales funnel. Plus, you can use Ad Beat and Similar Web to see all their ads and where their traffic sources are coming from.

Related: Are You Ready for a Side Hustle? Here’s How to Know.

5. Use email marketing effectively.

It doesn’t matter what type of side hustle you’re engaged in, if you’re not building your list, you’re wasting your time. You can’t expect to scale your efforts of earning money online or as a digital nomad from anywhere in the world, if you’re not sending out emails.

Afraid to send out emails? That’s quite okay. You’ll get used to it. But, this single activity will net you more money than all the other activities combined in trying to scale your side hustle business. Plain and simple. So, get really good at email marketing. Create a lead magnet that adds value and tell your story.

Engage with your audience and they’ll engage with you. Remember, people don’t buy products from brands they don’t trust or know. They buy from other people. If you get people to fall in love with you or your journey, then they’ll buy whatever it is that you’re offering. And you can offer just about anything at any price point, and people will buy it.

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10 Mistakes Millionaires Never Make Twice

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To make millions and live a successful life, you have to learn from your mistakes. Yes, it is cliche, but it is significantly more challenging and important than it sounds.

We make mistakes all of the time. Both recognizing and learning from them in the midst of everything else happening in life is difficult. What differentiates those gaining higher success is their ability to learn from these failures and not repeat them.

Here are 10 common mistakes, specifically, that millionaires seldom make twice that contribute to their successful lives:

1. Worrying about people who do not like them.

Upon achieving even a basic level of success, there will likely be others who are jealous of you or do not like you. Worrying about those people and trying to please everyone takes attention away from what really matters.

Successful people tend to have a time in their lives when they realize that worrying about the “haters” is not productive. From there on out, they are able to forget about them and focus on the people who do matter. Doing so increases their confidence and productivity.

You will have haters and people who dislike things you do at many points in your life. Learn from them and make changes if needed. Most of the time however, you’ll just want to ignore them. It’s not productive and will not lead to you becoming the person you need to be.

Related: 10 Things Confident People Don’t Do

2. Making emotionally driven important decisions.

It just takes one poor emotionally driven decision to mess things up big time. This could be with work, with a partner or in another area of life. When we are experiencing intense emotions, we tend to have a clouded judgment that can be very detrimental. Successful people have learned to take a step back and clear their minds before making key decisions.

Related: 5 Signs You’re Too Emotional to Decide What’s Best for Your Business

3. Not being honest with themselves.

When life gets you down, it is easy to rationalize your perception of the world or blame your problems on others. Most successful people realize they need to take accountability for their own actions. Blaming others does not accomplish anything, even when someone else might be partially to blame. When you start a business this can be particularly hard when you put so much on yourself. I’ve personally been through this countless times, you will have a million things going through your head. It becomes overwhelming.

Instead, taking the blame and being honest with oneself is a huge step toward success. Doing so will allow you to overcome your vices and be much more receptive to feedback and change. It will also help you to learn to delegate. As an entrepreneur, you’ll have to learn this important skill.

Related: 10 Behaviors of Genuine People

4. Lying.

Lying is almost never a good thing. That is especially true in high-stress situations. Despite the immediate gratification or the conflict that it might prevent, lying nearly always tends to be detrimental down the road. All it takes is one bad lie for millionaires to realize that they should stop being dishonest.

There are definitely successful people that do lie, but they have accumulated their success and wealth in the wrong ways. They are at higher risk of getting caught and losing what they have worked for. Plus, they are morally in the red and tend to have bad reputations that will manifest themselves at some point.

Related: Use This Secret Military Trick to Tell if Someone Is Lying

5. Not seeing sunk costs for what they are.

Any time, energy, or money that has already been put into something is sunk. The cost already occurred, and thinking about it when making future decisions is counterproductive. This is a concept that is taught in every basic economics class, yet, so many people still fail to realize these flaws in thinking.

Successful people may take one short moment to grieve a sunk cost in their lives. Then they let it go — learn to do this. When unsuccessful people focus on the sunk costs it hurts them greatly. This could be in regards to a financial decision, a company relationship, or a project/job.

Understanding that holding onto the hurt and pain and thought can take you out of the game. It’s a fallacy in to make a cost/benefit judgment based on future outcomes using a sunk cost as your measurement. It’s a great way to whip yourself but crucial to let go for effective decision making.

Related: Don’t Stick With a Failing Project or Person Just Because You’ve Already Invested Time and Money

6. Worrying about the little things.

Millionaires have a lot on their plate. Spending thought and energy on trivial parts of life can be a huge problem. The world is vast and we are just a small part of it. Being able to put life into the larger picture can be greatly beneficial in honing attention toward the things that matter most. I personally have found this is a big factor in making people happy.

Related: Why Worry? Because We Do. But We Can Kick the Habit.

7. Not finding ways to decompress and re-energize.

There are people who work their tails off and achieve success without taking time for themselves. These people almost always burn out eventually. The ones that are able to successfully recover find the outlets they need to live a more sustainable life. Whether that is more exercise, more time with loved ones, meditating, or anything else, they learn how to re-energize when needed.

Related: 10 Ways to Motivate Yourself When You’re Really Not Feeling It

8. Never changing their mind.

Sometimes being stubborn can be positive, but never all of the time. There are situations when our biases have swayed us in one particular direction and we are adamantly against change.

The most successful people have learned from these moments when they were wrong. Moving forward, they are able to push back on their own perceptions and ideas in order to achieve a higher level and quality of thinking.

Related: 10 Mistakes Intelligent People Never Make Twice

9. Not asking for help.

In order to become very successful, you’re going to need to work with others. Going through life as one of the smartest people makes it hard to ask anybody for help, though. That said, doing so is critical.

Successful people have realized that others are better than them at certain things. Plus, they know that they cannot do everything on their own. Those reflections are invaluable in getting more accomplished at a higher level each day.

Related: Get Your Ego Out of the Way and Ask for Help When You Need It

10. Always playing things safe.

People who always take the safe route do not tend to make millions. There might be times in one’s life where risk aversion makes sense. Although, you cannot excel if that is you 100 percent of the time.

Successful people have had experiences where they passed on opportunities that could have yielded them great rewards. The best have learned from these moments and become more willing to take chances moving forward.

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Go Bigger Than a Resolution

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Let’s be real. It is time.

It is time for something different. It is time once and for all to forget silly resolutions that are overreaching quick fixes for some surface issue. It is time once and for all to stop focusing your energy, time and passions on what the masses do. Time to stop rushing towards a short-term solution or change.

It is time to rise above the chaos of now and instead, to do something meaningful. Instead, it is time to crush our gigantic, very incredible and astonishing dreams for your future.

Because you can. But you can only get to your final destination if you know where you want to go. We all get that. But do we live that? Are we working towards our future every day?

Thought leader Tony Robbins says, “Most overestimate what they can do in a year, but they underestimate what they can do in a lifetime.” The good news is, with focus, we can far surpass the goals we set for ourselves, no matter how outrageous they are.

More than New Year’s resolutions.

As you set your intentions for 2018, don’t just look at what you want to change or the resolutions you want to make. Set your overall destination for your future based on smaller goals to accomplish this year in order to make your very real big dream come true.

I go through a dream process every year. It has allowed me to be a better boss. A better mom. A better wife. It allowed me to become a best-selling author multiple times and to lose 50 pounds. I took my marketing firm from bankruptcy to a multi-million-dollar agency, while taking more time off from work to spend with my family.

Related: How Smart Entrepreneurs Find Time For Their Families

All just by focusing on the big dream goal? Yes, every day. But the process isn’t magic. It is focused on outcomes first and then the steps we need to take in order to make that outcome happen.

It is time: Start here.

Here’s the process: Go to a quiet place that you find inspiring to do this exercise. It may be your favorite comfy chair, a mountain hike or the water’s edge. Plan on at least 30 minutes of uninterrupted quiet to complete all steps.

Set the dream:

Picturing ten years from now, what do you want your life to look like?

  • Where are you living?
  • Who is living with you?
  • What does an ideal day look like?
  • What do you look like physically?
  • What is your family make up?
  • How much money are you bringing in each month to support your lifestyle?

Amplify Your Strengths:

  • Of all of the things you do right now as part of your job, what do you enjoy doing most?
  • What do others come to you for advice for?
  • What are you best at?

Uncover what matters:

What is your why? Why do you do what you do?

Bring it all together:

Focus on your why, on your financial goals, and on what you are most passionate about. Ask: What do you want to accomplish in your career ten years from now?

With that in hand, reverse engineer steps to get from that future back to today:

  • What do you need to have done five years from now to make your ten-year goal possible?
  • What do you need to have done one year from now to make your five-year goal possible?
  • What do you need to have done during the first quarter of 2018 to make this one-year goal possible?
  • What do you need to have done this January to make your quarterly goal possible?
  • What do you need to have done this week to accomplish your monthly goal?
  • What do you need to do today to make this week’s goal possible?

Seal the deal with yourself.

When you’ve completed those steps and created that map, deepen your journey’s meaning by walking yourself through this visualization process. I like to play music to create a more dimensional experience, but that’s totally up to you. If you take the music route, try “Devi Prayer,” found on Spotify or iTunes.

Related: 12 Ways That Music Makes You More Productive At Work

Close your eyes. It is ten years from now, and you’ve accomplished your ten-year dream. Picture yourself right in the center of your dream realized. Stand firm in this spot and feel where you are. What do you hear? What do you see? What do you smell? Don’t watch yourself therebe there. Look out through your own eyes. See what is around you as though you are there. Right now.

Imagine that you are slowly starting to turn around. Take a step and turn to the right. You can now see all that you love most. The people who mean the most to you are there smiling at you and sharing their love for you. They are filled to the brim with love, thankful for you and your love for them. You can feel their love for you coming strongly towards you.

You take another step and see all of the lives you have blessed these last ten years. These are the people you have served who have brought you to this moment. From the customers you helped, to the employees you employed, to the vendors you supported, to the charities you have given to — they are cheering for you, holding up signs with “Thank you!” and applauding. They are jumping up and down with gratitude and thanksgiving for all you have done for them. Feel your body fill with joy at their joy. Feel your fingers tingle with gratitude.

Turn once more and see your Creator showing you a speed reel of all that you accomplished the last ten years. Your Creator pulls you into a big, deep hug and tells you, “Well done.” You are filled with accomplishment, pride, love, and thanksgiving for the now. For all that your life has become.

You then turn back one more time and feel everything around you. From where you dream of being, to who you dream being there. You can feel all of the joy and love. From the end of your toes, to every fiber on your head. You are filled with gratitude, joy and love.

Related: 20 Wise Insights on Gratitude to Spark a Positive Mindset

Now, take it one more step.

And then — this is important, and a step you won’t want to do, but you have to: Picture everything being taken away.

Hear the cheers of gratitude change to yells of hate. Watch those who you love crying for all that wasn’t. See the place that you dreamed of, being pulled away from you like a rubber band. Picture darkness, emptiness and nothingness. Picture sadness. Feel that sadness searing your skin.

But then there is a pinprick of light in the darkness. A small glimmer of hope. You walk towards it. It is your Creator. Your Creator looks to you with sadness and asks, “Why?”

Why didn’t you, when you could have? Feel that disappointment. Feel the regret. Feel the failure. Let it flush your skin. Feel the weight up on your shoulders; so heavy it is hard to sit up straight. Sit there for a minute beneath that weight.

But then, imagine your Creator looking into your eyes and asking you sincerely and with love: “Do you want another chance? Do you want a chance to fulfill your vision? Another chance to serve those you were meant to serve and feel the love and gratitude of those lives you have touched?”

Do you take that second chance? Open your eyes and write down what you elect to do.

You get to decide. Choose!

You were made to thrive. You weren’t made to have your time wasted, your money wasted, or your future wasted. You were meant to flourish and prosper. Meant to love and be loved. You have a future dream that is yearning for you to get there. You get to decide what to do today. You know now that it will impact what happens tomorrow. You can choose what happens next.

What will you do today?

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