If you want an extra hit of caffeine without drinking more coffee, Max Boost lets you choose.
Coffee is serious business for 54 percent of Americans, and 65 percent of our coffee drinking occurs in the morning. Most coffee drinkers are satisfied with caffeine in a normal brew, but others seek ever stronger coffee blends and methods of brewing it. Just drinking more coffee also provides more caffeine, of course, but extra fluid intake may not be what you’re looking for. Now you can adjust your caffeine level at different times of the day without actually drinking more with Maxwell House Max Boost coffee blends.
Max Boost comes three strengths with 1.25 times, 1.5 times, and 1.75 times the caffeine level in a normal cup of Arabica coffee. Max Boost is available now at grocers and merchandise retailers in canisters of ground roast coffee or in boxes of K-cups, but not as whole beans.
According to Maxwell House, a 6-ounce serving of ground Arabica coffee has an average 63mg of caffeine. Brewed Max Boost 1.25X contains an average of 81mg caffeine, Max Boost 1.5X has an average of 99mg of caffeine, and Max Boost 1.75X has an average of 111mg of caffeine. Max Boost contains only coffee, with no additives.
A Maxwell House representative told Digital Trends the various Max Boost strengths are achieved by choosing specific coffee bean types and ages and by the way the beans are roasted.
The different Max Boost strengths aren’t only for loading up on caffeine. Sometimes you want a little boost but don’t need or want to go into overdrive.
“Younger consumers love the taste of coffee, but are looking to other beverage categories for functional benefits to address their different needs throughout the day,” said Luke Cole, director of coffee marketing for the Kraft Heinz Company.
In addition to regulating higher caffeine consumption, Maxwell House also thought of consumers who drink flavored coffees. Maxwell House introduced MAX Indulge flavored coffees simultaneously with the Max Boost blends. Max Indulge is available in three flavors: Mocha, Mocha & Salted Caramel, and Mocha & ’Smores.
If you find your daily caffeine hits are getting out of hand, you could always taper off a bit, perhaps by using a wearable device like the Thync that claims to use ultrasound to help you rev up or chill out.
Target's Bullseye and The Voice's Finalists Star in Holiday Mashup
Bullseye, Target’s black-and-white dog mascot, isn’t a contestant on NBC’s singing contest “The Voice,” but the marketer paid for the pup to appear in ads with the show’s eight finalists during Monday’s episode.
The four 30-second commercials show pairs of contestants singing holiday classics before Bullseye closes things out with a bark from a judge’s chair.
It’s not the first time Target has tried to catch viewers’ attention with commercials that integrate the surrounding programming. In November 2012, Target and Nieman Marcus tapped the actors, writers and even set designers from ABC’s “Revenge” to fill an episode’s breaks with ads emulating the show. Since then, brands have often turned to live programming to further combat ad-skipping, and Target has run commercials featuring live music performances during the Grammys.
Earlier this fall, the retailer ran commercials during “The Voice” in which former contestants wore Target apparel.
Target, which spent $148.3 million on measured media in the U.S. last November and December, according to Kantar Media, has said this holiday season represents a chance to further engage different demographics in its marketing, including families without children.
“We strategically chose ‘The Voice’ as a key partner because of its popularity with a wide variety of audiences,” explains Rick Gomez, chief marketing officer and executive VP at Target. Target is the only national retailer within the episode, he adds. “Our custom content will seamlessly integrate with the show’s mashup theme, providing a rich experience for viewers.”
Last year, Target’s sales in the fourth quarter slipped by 4.3 percent to $20.7 billion. Target sales increased 1.4 percent to $16.7 billion in the third quarter of this year; comparable sales, online and at stores open for at least a year, increased 0.9 percent in the quarter.
The “Voice” ads are part of Target’s “Together’s the Joy” holiday campaign by Deutsch L.A. They’re also part of the Minneapolis-based retailer’s recently announced deal with NBC Universal to be the first customer for the media conglomerate’s self-serve programmatic platform to buy ads in traditional, national TV, according to a Target spokeswoman.
GroupM’s Essence handled media duties for the new work.
Watch the Newest Ads on TV From Spectrum, Target, Microsoft and More
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time over the weekend.
A few highlights: Microsoft serves up a 60-second animated extravaganza (see Alexandra Jardine’s Creativity post, “Microsoft’s Holiday Ad Is a Magical 3D Adventure About Inclusion,” for the backstory). A creepy talking doll named Gary and his even creepier human roommate cope with slow internet and restricted bandwidth in an ad from Spectrum. And Walmart wants you to “Rock this Christmas” by stocking up on all your holiday meal essentials in its grocery department.
Today’s TV Ad Highlights
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
TV Impressions – Total TV ad impressions delivered for the brand or spot.
Est. TV Spend – Amount spent on TV airings for the brand’s spots.
Attention Score – Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index – Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Pandora Jewelry Selects Mindshare as Media Agency of Record for North America
Pandora, the Danish jewelry company, has selected GroupM’s Mindshare as its media agency of record in North America.
Maxus previously handled the business, but over the summer GroupM announced Maxus and MEC would combine as Wavemaker. MEC handles media for Tiffany & Co., so GroupM sibling agency Mindshare pitched for the business.
“We look forward to developing exciting partnerships to support our expanding jewelry offerings and seasonal collection drops,” Charlotte Watson, VP of Marketing for Pandora U.S., said in a statement. “Mindshare joins our continued partners Grey and Cohn & Wolfe within the WPP network of agencies.”
Pandora A/S has received recent criticism from analysts, who cited a lack of transparency and said the company’s sales development was hard to predict based on its public communications, according to Bloomberg. But the jewelry company seemed to signal a new emphasis on communications when it announced the hire of a new head of communications last week. That position had been vacant since August.
Pandora A/S spent an estimated $59.2 million in measured media in the U.S. in 2016, according to Kantar Media.
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