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The Nissan Sentra brings six trim levels to its 2018 edition

Digital Trends



***Original post published on Digital Trends***

The 2018 Nissan Sentra marks the fifth year of the compact’s seventh generation. Since launching the first Sentra in 1982, each generation has lasted on average five years. This may be the last year for this generation, then, or perhaps not because two previous generations lasted seven model years.

Regardless of generation cycles, the Sentra remains one of Nissan’s top-selling U.S. vehicles, trailing only the Rogue crossover and Altima mid-sized sedan in 2016. As of the end of 3rd quarter 2017, the three Nissan models have remained in the top 20 in U.S. new vehicle sales.

What’s new for 2018

The 2018 Sentra trim levels, options, engines, and pricing are nearly identical to 2017.  The six trim levels: S, SV, SR, SL, SR Turbo, and Nismo range in starting price from $16,990 to $25,790. The Sentra S, SR Turbo, and Nismo are available with stick shifts or the latest version of Nissan’s Xtronic CVT (continuously variable transmission) automatics, the SV, SR, and SL only sell with the Xtronic CVT.

All 2018 Sentras with automatic transmissions, except the Sentra Nismo, include automatic emergency braking standard. Also for 2018, every trim level now has a 5.0-inch color display with Bluetooth and Siri Eyes-Free streaming audio and a rearview monitor. We’ll cover other trim-specific changes in their respective summaries below.

Engines and transmissions

Two engines do it for the 2018 Sentra. S, SV, SR, and SL trims get down the road via a 1.8-liter 124 horsepower four-cylinder engine with Nissan’s Xtronic transmission. The S trim is also available with the six-speed manual, in which case the engine puts out 130 hp. Sentras with this engine have three drive modes: Normal, Sort, and Eco.

The Sentra SR Turbo and Sentra Nismo, each available with a stick shift or a specially tuned Xtronic, share a 188-hp turbocharged 1.6-liter four-cylinder engine.

Tech features

As in 2017, the 2018 Sentras all have automatic headlights, traction control with vehicle dynamic control, tire pressure monitoring, rear view monitors, illuminated steering wheel-mounted audio and cruise controls and, as mentioned above, automatic emergency braking.

Additional safety and assist drive including intelligent cruise control and blind spot warning with rear cross traffic alert are available as options for select trims.  The subscription-based NissanConnect Services Powered by SiriusXM is also an option.

How to choose a 2018 Nissan Sentra: The basics

We broke the six 2018 Nissan Sentra trims (plus transmission options) into two groups. The basic group consists of the Sentra S, SV, and SR trims. The Sentra SL, SR Turbo, and Nismo trims have significantly greater feature sets than the basic group. The SL leans more toward luxury features and the SR Turbo and Nismo are set up for performance-minded drivers.

2018 Sentra S

The base Sentra S (starting $16,990) has the 1.8-liter four-cylinder engine with a six-speed manual transmission. When equipped with the Xtronic CVT transmission, the starting price jumps to $18,140. The S trim includes a hands-free text messaging assistant and Bluetooth hands-free phone system, a drive computer, power windows and door locks, single zone air conditioning with an in-cabin microfilter, and illuminated steering wheel-mounted audio and cruise controls. The entertainment system consists of an AM/FM/CD player with four speakers and an auxiliary audio input jack.

The single available option package for the Sentra S, the $495 Appearance Package, bundling 16-inch aluminum alloy wheels and a rear decklid spoiler.

2018 Sentra SV

The Sentra SV ($18,960 starting price) has the S features plus the Xtronic CVT as standard equipment. Other standards enhancements for the SV include active understeer control, 16-inch aluminum alloy wheels, Nissan’s Advanced Drive-Assist Display, a smart key with push-button start, and dual-zone automatic temperature control.

Sentra SVs also have a sliding front armrest, rear-seat center armrest, premium cloth seat trim, six speakers with the audio system plus SiriusXM Satellite Radio, and three USB ports. The tire pressure monitoring system adds Easy-Fill Tire Alert and the S includes a standard vehicle security system.

The Sentra SV can be ordered with the $990 Premium Package with the Nissan navigation system and a power moonroof, sun visors with illuminated mirrors, and Nissan Connect Mobile Apps, Sirius XM Traffic, and Travel Link. The All-Weather Package for the SV includes heated front seats and dual power heated outside mirrors for $300.

2018 Sentra SR

Bumping up another step from the SV in comfort and convenience features, the Sentra SR trim ($20,370 starting price) adds 17-inch aluminum alloy wheels, rear disc brakes, LED low-beam projector headlights with LED accents, fog lights, lower body side sill extensions, a chrome exhaust finisher, and a rear spoiler with an integrated LED brake light.

Additional SR goodies include dual power heated outside mirrors with LED turn signal indicators, intelligent cruise control, premium sport cloth seat trim, heated front seats, and sport interior trim.

The Sentra SR can be augmented with $3,560 SR Premium Package packed with the power moonroof, navigation system, Bose Premium Audio System with eight speakers, HomeLink universal garage door opener, leather seats, six-way power driver’s seat with two-way power lumbar adjustment, blind spot warning with rear cross traffic alert, an auto-dimming rearview mirror, and sun visors with illuminated mirrors. The package also includes NissanConnect Mobile Apps and SiriusXM Traffic and Travel Link.

For Sentra SR buyers who want the extra safety and travel features without the luxury, a $1,020 Technology Package includes the navigation system, blind spot warning with rear traffic alert, NissanConnect Mobile Apps, SiriusXM Traffic, and Travel Link.

Trim2018 Sentra S2018 Sentra SV2018 Sentra SR
Base price$16,990$18,960$20,370
Drive wheelsFrontFrontFront
Base engine1.8L DOHC 4-cylinder1.8L DOHC 4-cylinder1.8L DOHC 4-cylinder
Base horsepower130 hp @ 6,000 RPM124 hp @6,000 RPM124 hp @6,000 RPM
Base torque128 lb-ft of torque @3,600 RPM125 lb-ft of torque @3,600 RPM125 lb-ft of torque @3,600 RPM
Transmission6-speed manualXtronic CVTXtronic CVT
FuelRegular gasRegular gasRegular gas
Fuel capacity (gallons)13.2 gallons13.2 gallons13.2 gallons
Fuel economy27 mpg city/35 mpg highway29 mpg city/37 mpg highway29 mpg city/37 mpg highway
Base wheels16-inch steel16-inch aluminum alloy17-inch aluminum alloy
Body style4-door sedan4-door sedan4-door sedan
Seat upholsteryClothPremium ClothPremium Cloth

How to choose a 2018 Nissan Sentra: Luxury and sporty trims

2018 Sentra SL

The highest luxury trim Sentra is the SL ($23,440 to start), which upgrades the SV trim features with 17-inch aluminum-alloy wheels, rear disc brakes, LED low-beam projector headlights with LED accents, fog lights, dual power heated outside mirrors with LED turn signal indicators, the power sliding glass moonroof, and the Nissan Navigation System with voice recognition and a 5.8-inch color touch-screen display.

The SL also has leather seats, an auto-dimming rearview mirror with Homelink universal transceiver, six-way power driver’s seat with two-way power lumbar, heated front seats, blind spot warning with rear cross traffic alert, intelligent cruise control, the Bose Premium Audio System, plus NissanConnect Mobile Apps, SiriusXM Traffic, and Travel Link.

The Sentra SL comes loaded with everything available so there are no option packages.

2018 Sentra SR Turbo

The first of the sportier trims, the Sentra SR Turbo ($22,490 starting price) upgrades the SR features with the more powerful 1.6-liter Direct Injection Gasoline turbocharged four-cylinder engine and Xtronic CVT with a special with manual shift mode. If you prefer a fully manual shift, the SR Turbo with six-speed manual starts at $22,200.

Other SR Turbo upgrades include larger, 11.7-inch vented front disc brakes with upgraded brake pads, tuned suspension, tuned steering, power sliding glass moonroof, and a center room LED dim lamp. There is one downgrade — the SR Turbo does not have the intelligent cruise control standard with the SR.

The SR Turbo Premium Package, hefty enough in its $2,590 cost that you might as well buy the Nismo, ramps up luxury with leather seats, navigation, Bose Premium Audio System with eight speakers, HomeLink Universal Transceiver, six-way power driver’s seat with two-way power lumbar, blind spot warning with rear cross traffic alert, an auto-dimming rearview mirror plus NissanConnect Mobile Apps, SiriusXM Traffic, and Travel Link.

2018 Sentra NISMO

The Sentra NISMO ($25,790) carries on as the sportiest trim, the same price whether equipped with a six-speed manual or Xtronic CVT. The Nismo includes the SR Turbo features plus a raft of performance-oriented and styling upgrades — it also deletes a few SR Turbo features.

The additions include a Nismo-tuned suspension with increased spring and dampening rates, 18-inch aluminum-alloy wheels, Michelin Pilot Sport all-season tires, LED daytime running lights, a Nismo front grille and badging, an aerodynamic body kit with front and rear fascias, side sills, and rear spoiler, black mirror caps with LED turn signal indicators, and a chrome exhaust finisher.

The Nismo list continues with a special tachometer, sport front seats with bolsters, synthetic suede trim, and signature red stitching, synthetic suede-trimmed rear seats with red stitching, an Alcantara and leather-wrapped steering wheel, a leather-wrapped shift knob (on manual transmission models only), carbon fiber look center console and door trim, and a black headliner.

The Nismo model is set up with the Bose Premium Audio System and Nissan Navigation System with 5.8-inch color touch-screen display, NissanConnect Mobile Apps, Nissan Voice Recognition for navigation and audio, SiriusXM Traffic, and Travel Link.

With the Nismo you’ll do without active understeer control, fog lights, the power moonroof, and automatic emergency braking.

Trim2018 Sentra SL2018 Sentra SR Turbo2018 Sentra Nismo
Base price$22,440$23,490$25,790
Drive wheelsFrontFrontFront
Base engine1.8L DOHC 4-cylinder1.6L Direct Injection Gasoline turbocharged 4-cylinder1.6L Direct Injection Gasoline turbocharged 4-cylinder
Base horsepower124 hp @6,000 RPM188 hp @ 5,600 RPM188 hp @ 5,600 RPM
Base torque125 lb-ft of torque @3,600 RPM177 lb-ft of torque @5,200 RPM177 lb-ft of torque @5,200 RPM
TransmissionXtronic CVT6-speed manual6-speed manual
FuelRegular gasRegular gasRegular gas
Fuel capacity (gallons)13.2 gallons13.2 gallons13.2 gallons
Fuel economy29 mpg city/37 mpg highway27 mpg city/33 mpg highway25 mpg city/31 mpg highway
Base wheels17-inch aluminum alloy17-inch aluminum alloy18-inch aluminum alloy
Body style4-door sedan4-door sedan4-door sedan
Seat upholsteryLeatherPremium sport clothSynthetic suede

Editors’ Recommendations

***This post originally published on Digital Trends***

Digital Trends is a leading consumer technology publisher helping people navigate an increasingly digital world. With easy-to-understand product reviews, entertaining news and videos, Digital Trends serves more than 30 million unique visitors each month. Digital Trends reaches 90 million tech influencers through their own media network, and its syndicate partners include Yahoo!, FOX News and more than 200 broadcast news stations. Digital Trends is headquartered in Portland, OR with offices in New York City, San Francisco, Los Angeles, Detroit, and Chicago.



3 Technologies That Could Win the Battle Against Cybercrime




Considering how fast internet and wireless communication technologies advance, you would think that we’ve beaten cybercrime by now. Instead, the world continues to witness massive breaches after massive breaches that cost businesses and consumers trillions.

According to the Official 2017 Annual Cybercrime Report by the Herjavec Group, the cost of cybercrime is expected to reach $6 trillion annually by 2021 — that’s twice the recorded cost of $3 trillion in 2015. These estimations are based on the most recent year-over-year trends, growth in state-sponsored attacks and other historical cybercrime data.

Related: 3 Biggest Cybersecurity Threats Facing Small Businesses Right Now

When it comes to the actual incidences, the many, ugly forms of cybercrime came into full view — from “ransomware” to Distributed Denial of Service, or DDoS attacks.

Make no mistake, strides are being taken by the government and cyber security firms to combat these threats. As of now, there are many ways for you to avert most forms of cyber attacks. It’s just that some organizations, like the National Health Service in Britain, fail to observe even the most basic of security practices, including keeping their software applications up-to-date.

And that’s exactly where businesses and individual users can make a difference — by being vigilant and proactive in their cyber security.

The internet is basically filled to the brim with resources that can teach you how to protect against cyber attacks. Better yet, innovators in spaces like blockchain and machine learning also present new opportunities that could potentially put a stop on the never-ending war against cybercrime.

1. Preventing zero-day attacks.

The most dangerous form of cyber attack is the one that you don’t see coming.

It’s reasonable to assume that your business network is already protected by your very own security software. This typically includes an antivirus, anti-malware and a web application firewall. However, these layers of defense depend on software updates that contain threat definitions, which will then enable them to detect and eliminate infections.

A “zero-day attack” is an exploit executed by hackers before these patches are rolled out. For example, if a developer releases an app with an unknown security flaw, hackers can take advantage of this vulnerability before it’s even discovered.

Today, cyber security enterprises and organizations are looking at machine learning as the potential, long-term solution to zero-day attacks. One particular example is the system built by a team at Arizona State University that monitors websites on the “deep web” that markets security exploits as a service. Using machine learning, the researchers were able to capture an average of 305 high-priority threat warnings each week.

Machine learning and artificial intelligence are also known as the underlying technologies behind the Chronicle — a new cybersecurity company launched by Google X. Touted as a “digital immune system” by Google X chief Astro Teller, the platform presumably runs on a detection-based ecosystem that also utilizes the massive infrastructure of Alphabet, the parent company of Google.

Although the nitty-gritty of the Chronicle product is still unclear, the product is positioned as a proactive threat prevention, analysis and intelligence platform. These are the kind of functionalities that wouldn’t be possible without some form of machine learning as the backbone.

Related: This Is the Year of the Machine Learning Revolution

2. Self-sovereign identities.

The internet is easily one of the most important inventions in the last generation. It propelled us into the future and now permeates every single facet of modern life, including, but not limited to business, education, entertainment and communications.

But as people grow more connected, bigger pieces of their identity are stored online, thanks to businesses, online services and government entities that collect personal and financial information.

Inadvertently, this created opportunities for hackers to commit “identity theft,” which can incur huge losses to consumers. According to the 2017 Identity Fraud Study, consumers lost to the tune of $16 billion in identity fraud damages.

Some of the ways hackers can steal sensitive information is through phishing, website spoofing and card skimming. The most lucrative method, however, is to breach a central repository with a deep pool of identities. One example is the infamous Equifax data breach where over 145 million Americans had their personal information stolen.

With a self-sovereign identity, identity theft can be averted by granting the full control and possession of identities to their rightful owners. A blockchain system like or DID, for example, allows users to store their personal information on a decentralized, public record. They can then access and verify their identity to avail services via their personal device.

For example, suppose you signed up for a subscription service. Traditionally, your account details will be stored in the company’s own database, leaving you with only your login credentials for access.

A self-sovereign identity, however, is stored in an immutable blockchain that you can access and verify through your own device. It can be a driver’s license, bank account or online account information. Once stored and encrypted in a blockchain, platforms like DID allow you to manage your IDs and use them for various transactions, like logging on to web services or making purchases.

3. DDoS mitigation.

Finally, DDoS attacks are the most common form of cyber attack, and they still present a big problem to businesses in 2018.

The 2017 Worldwide DDoS Attacks & Cyber Insights Report indicates that businesses lose up to $2.5 million per DDoS attack. Apart from revenue losses, it can create a window for further breaches, such as data leaks and malware infections. And as a result, it may also cause irreversible damage to the company’s reputation.

A DDoS attack works by flooding an online service with traffic using a network of computers infected with Trojans, also known as “botnets.” This would consume most, if not all, of the available bandwidth that the server can support, thus, denying access to real users.

Due to their compounding effects, DDoS-as-a-service providers see up to 95 percent in profits in deep web markets, according to Kaspersky Labs. Fortunately, these attacks can now be easily fended off with DDoS protection services like Cloudflare. There are also web hosting services that feature network-level flood protection, screening and blocking traffic from suspicious sources.

Related: How a Genius Teenage Hacker Turned Tech Entrepreneur Solves Problems and Saves Lives

Final words.

Ultimately, all it takes is a proactive approach towards cyber security. Throughout the war against cybercrime, there never really was a shortage of security tools that can respond and repair the damage done by cyber-attacks. But with the technologies mentioned above, you can assume a proactive stance and take the battle to the hackers.

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3 Biggest Cybersecurity Threats Facing Small Businesses Right Now




Technology has quickly engulfed the world around us. Everything we do, both at a business and personal level, seems to involve technology in one way or another. However, as that happens, small businesses continue to be a top target for hackers, with the number of organizations hit by cybercrime rising each year. According to The Ponemon Institute’s 2017 State of Cybersecurity in Small & Medium-Sized Businesses report, 61 percent of businesses experienced a cyber attack in 2017, signifying a 6 percent increase from the previous year’s 55 percent. Data breaches were up to 54 percent from 50 percent in 2016.

This year promises faster internet, more connectivity, and unfortunately, more cybersecurity threats. Threat Horizon 2018, from the Threat Horizon series by the non-profit association Information Security Forum (ISF), shows that with the growing connectivity, there will be an increase in the information security threat landscape.

1. Internet of Things (IoT) leaks.

As real-time data collection becomes increasingly important, the IoT is growing too. From monitoring traffic and collecting real-time patient information to optimizing the uptime of industrial equipment, organizations are massively acquiring IoT devices. However, these devices aren’t always secure. This creates a potential backdoor into the organization, warns the ISF.

Related: How Smart Technology is on the Verge of Compromising Your Business Security

IoT works so great because it’s comprised of dozens of devices that hide in plain sight. Be it alarm systems, GPS, web cameras, HVAC or medical devices, such as pacemakers, it’d be hard to guess which of these devices are even connected to the internet in the first place. But since IoT devices lack built-in security, they are often easy targets by hackers.

Attackers usually use automated programs to locate IoT devices. Once located, attackers attempt to connect to the device using the default admin credentials. And since most users don’t change them, this is usually a success for the attacker. Once in, the hackers can easily install malware, basically taking the system under their control.

Daniel Soderberg, CEO of EyeOnPass, advises changing all passwords immediately when you acquire a new device. “I wouldn’t operate any device with the default password,” he warns. “Default passwords are usually printed and freely available, exposing the user to all manner of cyber dangers.”

2. Opaque algorithms.                                                                                              

The Threat Horizon 2018 report also warns of the increasing using of algorithms. As organizations continue to fully trust algorithms with the operation and decisions concerning critical systems, the report says, they lose the visibility into the functioning and interaction of their systems.

The lack of proper and transparent interactions between algorithms poses a security risk in case unintended interactions between algorithms create incidents — like the U.S. Treasury Bonds “flash crash” of October 2014 that saw bond yields drastically drop briefly before the algorithms corrected themselves.

“We know they’re going to do some quirky stuff from time-to-time,” says Steve Durbin, managing director of the ISF. “You need to understand some of the exposure you have to algorithmic systems. We’re building more and more of our systems on top of algorithms — industrial control, critical infrastructure. There’s an increasing risk in this space we need to be addressing.”

Related: 10 Artificial Intelligence Trends to Watch in 2018

To be able to manage these risks, organizations need to have a human monitoring the execution of operations and decisions often left to algorithms. The report advises organizations to know the risks that come with algorithm-controlled systems and know when to involve a human. Also, they must update their code maintenance policies and identify alternatives to treating algorithm-related incidents, especially when insurance isn’t an option.

3. Security researchers are being silenced.

Security researchers are often the whistleblowers. They impart knowledge about digital vulnerabilities, making sure systems are secure and users’ data remains in the intended hands. When they are silenced, either by the government or private companies, it’s often a loss for all users.

With software replacing hardware in most major sectors, users and businesses depend on researchers to unearth vulnerabilities and make them public as part of ongoing efforts to improve security. However, lately, manufacturers have been responding to such actions by taking legal action instead of working with the research to fix those vulnerabilities. The ISF predicts that this trend will only grow; exposing customers to vulnerabilities that manufacturers have decided to hide rather than fix.

To protect themselves, the ISF advises technology buyers, which include small businesses, to insist on transparency during the procurement process. It advises manufacturers to take it more positively when vulnerabilities are found within their systems by rewarding the researchers rather than attempting to punish them.

Considering that a researcher might find a vulnerability in a tool in 2018 and not report it, it’s imperative for the small business owner to take a step further in protecting themselves, even if it means working with other business in order to come up with an affordable solution.

Related: Making Your Data Unreadable to Whoever Steals It Might Be the Only Way to Keep It Safe

Transparency is key.

When it comes to security, transparency has a great role to play. But this part has long been left for the security professionals. If all users reflected some degree of transparency, security in the cyberspace would be easier to achieve. If the non-technical managers and leaders understood the impact of good and poor protection, they would use the cyber assets they have more responsibly. Employees would be more careful about the devices they introduce to the network.

As the business owner, it’s your job to carefully manage the inventory of the connected IoT devices. “Some things have internet capabilities that you didn’t ask for and will never use,” says Leon Adato of SolarWinds adding that any devices that don’t need to be connected to the internet should be disconnected.

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The Big 3 Tech Categories That Will Contribute the Most to Your Startup's Success in 2018




Few startups these days can exist — let alone succeed — without technology. In fact, Forrester’s mid-year tech outlook, published in September, predicted that tech spending would increase across multiple sectors in 2018. Theoutlook forecast that 4 percent more would be spent across the board for global purchases of software, hardware and technology services by corporations and government agencies alike.

That’s the kind of growth that will push the tech industry past the $3 trillion mark for the first time in history.

But as each new day seems to herald a new technology that promises to make marketing, communication and creativity ever more dynamic, entrepreneurs may be left wondering which technologies they should invest in — or whether they should invest. Here’s how they should form those decisions:

Embrace the future of technology — it’s already here.

Effectively utilizing a technology is about having a great idea that genuinely deploys that tech platform in an effective way and bolsters a startup’s productivity and execution.

Trying to shoehorn Blockchain or voice recognition into an app that has no use for either technology in the first place is a worthless endeavor. On the other hand, when it comes to Blockchain, you should think about the coded smart contracts it facilitates and how those contracts can execute themselves when the agreed-upon conditions are met.

Blockchain, then, is a useful tool for entrepreneurs working with vendors, because the blockchain network can store these contracts securely and allow both parties to obtain proof of the agreement any time they want.

AI developments are useful tools as well: They’ve streamlined many fundamental office tasks by making devices self-manageable. Examples include printers that can reorder their own paper and ink, and computers that can debug their own software.

As with any product, of course, entrepreneurs must first understand the problem they need to solve by surveying the landscape of technologies out there to understand each one’s benefits, implementation requirements and drawbacks. Next, entrepreneurs must select the tool or tools best suited for their intended application, then consider the existing scenarios in their businesses that each new technology might supplement or improve upon.

Think about these big three technologies shaping startup success in 2018.

In the end, onboarding new technologies is about problem-solving. While the problems you face may feel entirely idiosyncratic, the following three primary technologies that I deem most helpful to startups in the coming year are pretty universal.

1. Communication platforms. Communication is a key for any startup, especially as employees increasingly work remotely, as the New York Times has pointed out. Communication technologies, in fact, offer a host of benefits, from increased productivity to tighter teams and the ability to foster better company cultures. These technologies, further, can help entrepreneurs keep budgets intact, a good enough reason alone why communications platforms can be fruitful.

Related: The 4 Best Tools For Internal Business Communication

Messaging services like Slack or HipChat are great for fostering real-time communications when your teams work outside the office. And tools such as Basecamp and other project management solutions streamline operations regardless of your staffers’ location, while LinkedIn and Ripple enhance connect individuals on a more personal level.

2. Artificial intelligence. For computing power that boosts the abilities of your at-home workforce, look no further than AI. AI-driven technology is a must on any tech list for the coming year because the category is expanding so rapidly. As data becomes increasingly unwieldy, deep-learning techniques are evolving to process that data into insights that even remote employees can use.

Related: 10 Artificial Intelligence Trends to Watch in 2018

To this end, Google Home and Amazon Alexa created the virtual assistant. While the ability to interact with devices through the internet has long existed, users needed a shared vernacular (“Hey, Google!”) to make it part of their daily habits. That’s what Google Home and Amazon’s Alexa have provided.

In the same context, research from McKinsey has suggested that 45 percent of work activities can be automated using existing technologies coupled with AI. For example, the same voice-recognition software utilized by smart devices will likely increase productivity and efficiency once users no longer have to learn keyboard controls and command-line prompts, or conduct manual inputs.

3. Blockchain. The latest cryptocurrency crash may have entrepreneurs wondering whether Bitcoin will even make it through the year, but Blockchain itself — which can do much more than financial transactions — isn’t going anywhere. This technology has been around for a while, but it’s having a heyday now. Market Reports Hub forecasts that the market will exceed $2 billion by 2021.

Related: 8 Benefits of Blockchain to Industries Beyond Cryptocurrency

What will happen in 2018 most likely is an explosion of companies trying to roll Blockchain into their products, or have it be their product. By the end of the year, we’ll also likely witness a major fallout because only a few of those companies will survive, as is the case with anything that’s investment-friendly.

Still, where Blockchain really shines is its ability to foster trust between organizations. The secure nature of the Blockchain ledger means that transactions that formerly required intermediaries no longer do. Instead, “ownership” can now be tokenized, and its digital life cycle instantly tracked. And that opens up big security opportunities for intrepreneurial individuals and businesses. The result: Blockchain portends far-reaching implications extending well beyond the monetary transactions so talked about in the news cycle.

Overall, all this forward-looking technology may seem like a daunting undertaking for startups and entrepreneurs already trying to navigate marketing, sales, communication, finances and creativity. But whatever your own industry and its journey, understanding the tech landscape and capitalizing on these three most important technologies during 2018  will help you make this the year of new and refined success.

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Why Just Having a Website Isn’t Enough Anymore

Social Media Week




As a small business owner, you’re probably aware by this point that you need a website to succeed and build your business. Sure, there are a few businesses out there who can get by without them, like successful independent restaurants that thrive on word-of-mouth, but these tend to be the exceptions, rather than the rule.

In 2017, 71% of small businesses have a website, and 92% of those without a website say they will have one before 2019. With numbers like those, small businesses can’t expect that just having a website will give them a competitive edge. Now, small business websites need to accomplish more than just being a placeholder—they need to provide value to customers. If you’re looking to up your website game, here’s what successful small business websites are doing to rise above the competition.

Focus on design and speed

A beautiful website that loads quickly will make a good first impression on visitors and will put you ahead of the business owners who last had their websites designed in the 90s. It’s not difficult to create a modern, beautiful website thanks to pre-designed themes on sites like Squarespace and WordPress, and you can always hire someone to help you if you’re not confident in your own skills.

Ensuring every page of your website loads quickly may seem insignificant, but people have very short attention spans, and a few seconds of wait time can turn visitors away. 40% of people will click away from a website if it takes more than 3 seconds to load—and 47% expect it to load in 2 seconds or less. Load times matter!

Speak to a specific audience

Knowing who your ideal customers are is key to creating an effective website. Your messaging can’t possibly speak to everyone at once, so you need to know who makes up your target audience before you create (or redesign) your site. Major League Baseball, for example, noticed that they weren’t attracting many young fans, so they began to focus on their website, making it more attractive to younger generations.

They started to offer streaming, making it easier for fans to watch and engage, and ultimately making the second-most viewed sports site in 2015. Knowing and catering to their target audience made the difference for the organization. They may not be a small business, but these principles apply to organizations big and small.


Just as many small businesses are getting used to the idea of having an online presence, many users are shifting from desktops and laptops to mobile devices much of the time. Basekit reports that 91% of small business websites are not optimized for mobile devices, which indicates a huge gap between what users want and what businesses are offering. Small businesses can get a competitive edge by ensuring that they have a responsive design that works just as well on mobile as on a desktop.

Offering new options

Small businesses can give customers even more convenient options by thinking about the future. Offering mobile wallet options for payment in-store is a great way to make payment convenient, but there are even more purchasing options that customers are interested in.

For example, have you ever considered selling used online? If you’re older, that may not sound interesting yet the younger generations have formed what is now called the sharing economy, with 50% purchasing used or second-hand goods online. If you’re looking to get a competitive advantage, you should consider embracing such emerging trends early.

Integrated with marketing efforts

Sure, the sandwich board is an effective marketing tool for bringing in customers walking by your store. But what about customers who might only find you online? They’re not likely to find your site if you don’t do any digital marketing or local SEO (search engine optimization). If no one can find your site, they’re not going to buy from you—and the only way to lead them to your site is by using marketing techniques like social media, email and content marketing. Most people now use the Internet like a giant phone book, so your visibility online is very important.

An ever-changing landscape

If you’ve only just gotten your first website, it may seem frustrating that it won’t be enough on its own to bring in significant new business. The world of digital marketing is an ever-changing landscape that rewards innovation and early adoption. The good news is that there is a lot of information out there, and if you put in a little effort, you can easily rise above the competition and create a successful digital presence for your business.

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

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