Connect with us
https://tpc.googlesyndication.com/pagead/imgad?id=CICAgKDriYHe3QEQARgBMgh47LykQhqW-w

Business

This Investor Looks for Products He Can't Live Without

Entrepreneur

Published

on

Joe Rosen, the president of Summit Equity Investments, spends his time looking for investors or meeting with founders who want him to invest in their companies. He sat down with Jessica Abo to share his tips for success, whether you’re the one with the funding or the one looking for financial backing.

Related: How to Transform Pain and Setbacks Into Power and Success

Watch more videos from Jessica Abo on her YouTube channel here.

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Amazon FireRokuApple TV and the Entrepreneur App available on iOS and Android devices.

A daily source of inspiration and information, Entrepreneur.com fuels the spectrum of game-changers that define what it means to be an entrepreneur today. That includes business leaders who launched something from nothing, content creators in the social influencer space, athletes pushing the boundaries of performance, and internal thought leaders innovating inside major corporations. Entrepreneur.com offers strategic insights and how-to guidance for the people that make things happen.

Advertisement

Bottom Line

How Purpose-Driven Social Impact is Good for your Business, Brand, and Bottom Line

Social Media Week

Published

on

Humanity

In the past year, we’ve seen an unprecedented number of brands setting out to do good in the world. Inspired to action by the social and political challenges we face today, these brands are taking a strategic—and profitable—approach. They are creating social impact that directly aligns with their brand purpose, building not just goodwill, but brand equity.

Understanding how social impact and advocacy can boost a brand’s equity, and therefore its bottom line, is complex. When a brand tries to position itself as socially conscious, what makes it credible? How can a brand truly stand for positive change, instead of just paying lip service—or worse, being accused of “brandwashing” and causing serious backlash? In our socially-savvy, always-connected world, how does a brand make a lasting, authentic impact?

In preparation for my upcoming SMW panel “When Doing Good Drives the Bottom Line,” I had the chance to speak with the three inspiring panelists and marketing leaders from Sonos, Absolut Elyx, and Peace First to see how they are tackling these questions. Each are doing good in the world in ways that not only tell their brand story, but also build brand equity through impact.

Sonos is a perfect example of a consumer brand that is creating a real impact by invoking its purpose. Joe Dawson, head of Cultural Marketing and Social Impact, and his team are implementing remarkable programs in support of creative expression that resonate with the brand’s core purpose: “Listen better to Live Better.”

Sonos recognized that while they didn’t have a legitimate history of activism in the space, they did have the resources, a powerful platform, and a deep passion for artistic expression. Rather than starting from scratch, they ‘listened’ to the nonprofit organizations and community leaders already deeply engaged in the conversation around music censorship and artists’ needs and rights, and found ways to provide resources such as Listen Better grants, meeting spaces at Sonos stores, and a platform to amplify their voices. On the eve of the Grammy Awards, they closed their flagship Soho store as a statement to defend Net Neutrality and the vital role an open internet plays in cultivating creativity and music culture. In the wake of the Cambridge Analytica scandal, Sonos exercised its social media power again by pulling its ads from Facebook, Instagram, Twitter, and Google for a week. Their social accounts went silent in solidarity with those seeking to build a healthier, more consumer-friendly tech ecosystem.

What makes Sonos’ initiatives in particular so successful are that they are part of a cohesive strategy connected to the brand narrative. As a company at the crossroads of audio, technology, and media, Sonos recognizes its relevance to music, culture, and digital rights. Their cause complements the brand, appearing natural and genuine rather than stunt-like. This is due largely to two things:

  1. Sonos’ expression-focused brand purpose: the higher-order ‘why’ that embodies a brand’s reason for being.
  2. Their brand social capital: the reserve of understood goodwill a brand can generate by making a difference over a long period.

By aligning their social impact and marketing strategies with their brand purpose, Sonos goes that extra mile. They are not doing good simply for the sake of doing good (though that’s certainly not a bad thing!), but are making sure that their every action reinforces who they are and what they stand for. I, for one, am all ears!
To learn more about how Sonos, Absolut Elyx and Peace First bring their purpose to bear in the world, please join me at my panel this week. And stay tuned for a post-conference follow up sharing all the highlights and insights from the week!

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

Continue Reading

Business

Cinedigm and Dr.Oz’s JungoTV Partner to Launch New 24/7 Channel on Twitch

Social Media Week

Published

on

Business

This article was written by Matt Lopez and originally appeared on VIDEOINK.

Cinedigm and JungoTV are launching a 24/7 channel on Twitch, the gaming-focused social video platform. The channel, dubbed Combat Go, is the brainchild of media executive and former Crunchyroll Chief Content Officer George Chung, who is a five-time former World Karate Champion and Inductee in the Black Belt Hall of Fame.

The new network will provide over 600 hours of content—including over 100 hours of live fights—specially curated by martial arts experts, catering to both casual fans and passionate enthusiasts alike.

“When correctly taught and executed, the martial arts develop respect, discipline and honor,” said Dr. Mehmet Oz, JungoTV co-founder. “These admirable character traits will be on full display in Combat Go’s carefully curated programming, as the world’s top athletes execute the dynamics, unique styles, and practices that help achieve peak performance in their sports.”

Included in the content to be streamed on Combat Go are MMA and Kick Boxing competitions featuring matchups between internationally ranked fighters from promotions such as CageSport, Canadian Fight Night, Bangkok Fight Night and China’s leading combat league Kunlun Fight. The channel will also feature a variety of alternative combat sports geared toward millennial audiences, according to the two companies.

“There is a real lack of global combat sports among digital-first networks,” said Erick Opeka, EVP of Cinedigm Networks. “We look forward to bringing a diverse, high-quality array of top-tier events to the widely-popular and growing Twitch channel as well as other platforms where fans can not only watch the content, they can engage with it and their friends. We’ve seen great success so far with the performance of our fandom-focused CONtv channel on Twitch and expect similar results with Combat Go.”

Combat Go is the fifth channel from Cinedigm’s rapidly growing Digital Networks Group, which plans, launches and operates owned-and-operated as well as partner networks. Currently, the company operates factual network Docurama, fandom lifestyle network CONtv, gaming lifestyle network WHAM, and the family-focused Dove Channel.

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

Continue Reading

Business

Unilever Turns Up the Heat on Facebook & Google Over Tech’s ‘Unintended Consequences’

Social Media Week

Published

on

Business

photo

Unilever has issued a stern warning to digital platforms including Facebook, Google, and YouTube: do more to improve transparency and clean up the “swamp” of fake news, exploitative, and socially divisive content, or be cut off from its multi-billion dollar digital advertising budget.

CMO Keith Weed recently spoke at the Interactive Advertising Bureau’s annual leadership meeting held in Palm Desert, Calif. CNBC quotes him as saying, “We need to redefine what is responsible business in the digital age because for all of the good the tech companies are doing, there’s some unintended consequences that now need addressing.”

Two of the most important consequences being referred to include the threatening of safety of users, especially young children, and loss of trust by consumers and companies at large.

While it’s unlikely that Unilever will turn its back on the two largest digital platforms, Weed’s words matter because of the sheer amount of ad budget Unilever holds across its portfolio brands. MediaPost reports that in 2017, the company spent approximately $9.8 billion on marketing and advertising, a quarter of which went to digital.

Beyond the public denouncements, Unilever is also working with IBM to develop a blockchain with which the company can more effectively reduce ad fraud via a record of what media is purchased and how it is delivered.

A separate MediaPost article shares YouTube CEO Susan Wojcicki’s response to Weeds comments on Monday. In her own statement at Recode’s Code Media conference, she assured,
“We want to do the right set of things to build [Unilever’s] trust. They are building brands on YouTube, and we want to be sure that our brand is the right place to build their brand.”

Recent efforts we’ve seen in support of this include significant updates to its Creator Program policy. Further, in light of the recent Logan Paul controversy involving a video in which a suicide victim was filmed inside a Japanese forest, the company has suspended running ads on his channel, per Ad Age.

While brand safety is a concern on the minds of many marketers, Unilever’s public comments this week indicate that brands are viewing the issue with a much broader lens, and seriously questioning the role these platforms play in people’s everyday lives, beyond the world of advertising. In this important cultural moment, people are looking to brands and platforms to assume responsibility and be proactive to keep their spaces safe, trustworthy, and suitable for communities.

To further explore the overarching question of how technology, including digital platform giants, can be used to bring us closer together versus further apart, join us at SMWNYC April 24-27. Register today and save 20%.

Continue Reading

Business

Facebook’s Next Step in Building Community: $10M in Grants

Social Media Week

Published

on

Business

photo

Facebook has made several important announcements as of late the support its mission to create more “meaningful communities.” The latest? Investment in a newly announced Community Leadership program designed to support its community-building leaders through a variety of residency and fellowship opportunities that offer training, support, and funding.

Here’s how it will work: Facebook will name five “community leaders in residence” and provide up to $1 million each to fund their proposals, in addition to providing them with the opportunity to attend a customized leadership development training session.

Moreover, Facebook will select 100 individuals to join its fellowship program and receive up to $50,000 each for a “specific community initiative.” They’ll also participate in four in-person gatherings during which they will have the chance to meet and collaborate with other fellows.

Another key initiative in the works? Expanding Facebook’s “engineering team for community safety,” which is headquartered in London. In particular, the company hopes to double the number of employees focused on such efforts including detecting and stopping fake accounts, protecting people from harm (e.g harassment and scams), and making it easier to report content, by the end of 2018.

Further, Facebook outlined new tools for group admins, including page personalization options (e.g. color and the ability to pin announcements to the top of the page), the ability to create and share group rules; and more features to monitor Group Insights.

Outside of its Communities Summit, but along the theme of ensuring time on the platform is time well spent, the company also confirmed last week it was testing a downvote button that would allow users to provide feedback on comments in particular. The downvote button is being tested within a limited group of U.S. users for the time being.

This is not to be confused with a “dislike” button, but rather a more “lightweight way for people to provide a signal to Facebook that a comment is inappropriate, uncivil, or misleading”—this according to a Facebook spokesperson quoted in TechCrunch.

Here is what the button looks like in action:

Image via TechCrunch.

As the screenshot depicts, the user will have the ability to select whether the post was found to be “offensive,” “misleading,” or “off topic,” the choices aimed to help guide Facebook’s course of action with respect to the particular piece of feedback.

Forbes adds that, the downvote option in its test mode only applies to public posts as opposed to Group posts or the Pages of public figures. It also doesn’t affect the ranking of the post and the number of downvotes a post gets won’t be publicly shared.

These initiatives by Facebook to reverse some of the negative perceptions of its role in society come at a critical time as brands and citizens alike are putting more and more pressure on the world’s leading tech platforms to course-correct their products for the safety of their users. Just this week, Unilever threatened to yank ad dollars from Facebook and Google due to the company’s growing dissatisfaction with their overall impact on society.

“We cannot have an environment where our consumers don’t trust what they see online,” stated Unilever CMO, Keith Weed, to the BBC.

Learn about Facebook’s increasingly complex role in society by joining SMWNYC April 24-27. The conference will offer multiple sessions designed to explore where brands and platforms fit into tech’s future in our world. Register today to secure your pass.

Continue Reading

Trending